BTS, Brave Girls, and More: Korean Singers Brand Reputation Ranking for April 2021 Revealed

On Saturday, Apr. 24, The Korean Brand Research Institute released their brand reputation rankings for Korean singers for the month of Apr. 2021. Want to see if your favorite K-pop artists made the top rankings? Then keep on reading!

What are the Brand Reputation Rankings?

The brand reputation ranking is an index formed via big data brand analysis. The index helps unearth the consumers' online habits and what affects brand consumption. The brand reputation index helps measure the positive and negative influence of a singer, the media's interest in them, the consumers' interest in them, and the singer's communication volume.

From Mar. 24 to Apr. 24, the Korean Brand Research Institute analyzed 124,486,232 pieces of big data concerning Korean singers. They then determined the singer's participation index, media index, communication index, and community index. Compared to the available data of 121,949,584, the data increased by 2.08%.

BTS is the Most Popular Korean Singer for April 2021

BTS
(Photo : BTS Twitter)

Taking the throne in the first place is BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) with a brand reputation index of 11,813,702. BTS has a participation index of 3,427,069, a media index of 2,262,950, a community index of 3,180,153, and a communication index of 2,943,530. Compared to their brand reputation index of 12,580,406 in Mar. 2021, their index fell by 6.09%.

Brave Girls is the Most Popular Female Korean SInger for April 2021

Brave Girls
(Photo : Brave Girls Instagram)

Occupying the second-place spot is Brave Girls (Minyoung, Yujeong, Eunji, and Yuna), with a brand reputation index of 9,469,573. Brave Girls has a participation index of 3,777,021, a media index of 1,173,398, a community index of 2,836,051, and a communication index of 1,683,103. Compared to their brand reputation index of 11,020,770 in Mar. 2021, their index fell by 14.08%.

IU is the Most Popular Korean Soloist for April 2021

IU
(Photo : IU Instagram)

Third place goes to "The Nation's Little Sister" IU with a brand reputation index of 8,447,827. IU has a participation index of 2,687,795, a media index of 1,422,805, a community index of 2,904,038, and a communication index of 1,432,189. Compared to her brand reputation index of 8,460,932 in Mar. 2021, her index fell by 0.17%.

Lim Young Woong is the Most Popular Male Korean Soloist for April 2021

Lim Yong Woong
(Photo : Lim Young Woong Instagram)

Lim Young Woong took home fourth place this month with a brand reputation index of 8,246,240. Lim Young Woong has a participation index of 2,895,403, a media index of 1,428,743, a community index of 2,425,147, and a communication index of 1,496,9947. Compared to his brand reputation index of 10,238,854 in Mar. 2021, his index fell by 19.46%.

SG Wannabe Makes Dramatic Entrance in Korean Singers Brand Reputation Ranking for April 2021

SG Wannabe
(Photo : News1)

Fifth place goes to SG Wannabe (Lim Young Jun, Kim Jin Ho, and Lee Seok Hoon), a group that saw a reverse run on the charts thanks to "You Quiz on the Block," with a brand reputation index of 4,484,265. SG Wannabe has a participation index of 2,190,754, a media index of 534,204, a community index of 859,188, and a communication index of 900,118. Since their debut in 2004, this is their first time making it on to the reputation ranking.

These are the TOP 50 Most Popular Korean Singers for April 2021:

1 BTS

2. Brave Girls

3. IU

4. Lim Young Woong

5. SG Wannabe

6. Young Tak

7. BLACKPINK

8. Lee Chan Won

9. BLACKPINK's Rosé

10. Kang Daniel

11. NCT

12. SEVENTEEN

13. Kim Hee Jun

14. MAMAMOO's Hwasa

15. Jung Dong Won

16. TWICE

17. GFRIEND

18. IZ*ONE

19. EXO

20. Ladies' Code's Sojung

21. Jessi

22. Jang Min Ho

23. Red Velvet

24. MAMAMOO

25. Song Ga In

26. EXO's Baekhyun

27. (G)I-DLE

28. Oh My Girl

29. ChoA

30. Girls' Generation's Taeyeon

31. Jukjae

32. Ben

33. ITZY

34. VIBE

35. Sunmi

36. MAMMAOO's Wheein

37. Na Hoon Ah

38. Chungha

39. J.Y. Park

40. Im Chang Jung

41. Super Junior's Kyuhyun

42. Kim Junsu

43. ISU

44. Hwang Chi Yeul

45. Sung Si Kyung

46. HyunA

47. Oh My Girl's YooA

48. Zico

49. Apink's Jung Eunji

50. Noel

Did your favorite Korean singer make the top 50?

For more K-Pop news and updates, always keep your tabs open here on KpopStarz.

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Written by Alexa Lewis

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