"Butter" just can't stop breaking records!
The BTS song was recently announced to have broken the record for most views within the first 24 hours.
Keep on reading for all the details!
BTS Breaks Record for Most Viewed Music Video Within 24 Hours With "Butter"
On Sunday, May 23, YouTube announced that BTS's music video for "Butter" received approximately 108.2 million views within the 24 hours of the music video's release on the platform. They effectively broke the previous record of 101.1 million views with "Dynamite," another BTS release from Aug. 2020.
Previously, BTS set a new all-time record for the biggest music video premiere on the platform, with over 3.9 million peak concurrent viewers. They broke the record they previously held with "Dynamite."
"Butter" initially made headlines for being the fastest YouTube video to surpass 10 million views. "Butter" is also the fastest YouTube video to surpass 100 million views, doing so in 20 hours and 55 minutes.
ALSO READ: BTS's 'Butter' Tops over 100 iTunes Charts + Music Video Sets Shortest Time to Surpass 100 Million Views on YouTube
"Butter" is described as a summer dance-pop track that is filled with the smooth yet charismatic charm of BTS. It is an infectious disco-pop song with a bass-heavy beat and an addicting chorus. "Butter" draws influence from the 1980s and 1990s music and is categorized as dance-pop and EDM with some elements of pop-rap.
ALSO READ: BTS's 'Butter' Exceeds 50 Million Views in Just 6 Hours + Suga Hopes to Win a Grammy Award
Member RM has stated that the song is very energetic and summery. The leader has stated that the group never expected they would drop another singer, but as the pandemic draws on, the group decided they needed another summer song. "Butter" was the perfect number for the group.
Member Jimin, on the other hand, stated that Jimin does not have any profound meaning and it is simply a song that is easy to listen to. According to numerous Korean news outlets, the song lyrically confesses a sweet romantic love and is filled with BTS's smooth-like-butter charms melted into a song.
"Butter" Commercial Performance
"Butter" recently broke the record for the biggest song debut in Spotify history, with 11.042 million first-day streams. They broke Ed Sheeran and Justin Bieber's record with "I Don't Care;" a record they have held since May 2019 with 10.977 million streams. This is also BTS's personal best record, beating "Dynamite," which achieved 7.78 million first-day streams.
ALSO READS: BTS Drops New Single 'Butter' + Achieves Shortest Time to Hit 20 Million Views in YouTube History
In Japan, "Butter" debuted at the top of the Oricon Daily Digital Singles Chart with 27,772 downloads. This is BTS's highest open-day digital sales in Japan.
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Written by Alexa Lewis