NewJeans Holds Highest Spot in March 2023 Reputation Rankings
NewJeans holds the attention and supremacy in Korean girl group reputation rankings for March 2023.
Read on to know more details regarding the rookie's newest achievement.
NewJeans Holds Highest Spot in March 2023 Reputation Rankings
On March 12, The rankings of girl group brand reputation for March 2023 have been released. NewJeans topped this month's list, beating BLACKPINK, aespa, and more.
A total of 57,871,378 analysis scored was accumulated from the 12th of last month to the 12th of this month for the K-pop girl group brand, and served as the foundation for the results.
As a result, NewJeans topped this month's list. BLACKPINK then came in second. H1-KEY, IVE, (G)I-DLE, TWICE, Girls' Generation, LE SSERAFIM, AESPA, and WJSN also made it to top 10.
With a brand value index of 5,851,068, NewJeans remains at the top of the list, holding onto their position.
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Their keyword analysis reveals that "endorsement model," "Billboard," and "OMG" are the most frequently searched terms, while the big data research revealed that "moving rapidly," "selected," and "proven" were the terms most frequently associated with the rookie group.
The positive ratio was 90.36% when the positive and negative ratios were analyzed.
With an index of 5,069,149, BLACKPINK ranked second.
With 3,361,317 points, H1-KEY came in 3rd, a 12.24% increase from last month's reputation data.
The 20th Korean Popular Music Awards were held on the 5th, and NewJeans won in three categories: "Rookie of the Year," "Best K-Pop Album," and "Best K-Pop Song."
The group's song "Ditto," released on December 19, 2022, became an instant hit and set records for the longest continuous reign at the top of several music charts.
Top 10 Girl Group Reputation Rankings For March 2023
1. NewJeans
2. BLACKPINK
3. H1-KEY
4. IVE
5. (G)I-DLE
6. TWICE
7. Girls' Generation
8. LE SSERAFIM
9. aespa
10. Cosmic Girls (WJSN)
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Consumer internet behavior is used to generate brand reputation indices. In order to comprehend how consumers consume brands, participation, media, communication, and community indices for girl group brands were examined. Brand reputation monitors' channel data was added.
This allows for the measurement of media attention, consumer interest, media coverage of each brand, and communication volume.
Meanwhile, NewJeans is a five-member K-pop group comprised of Minji, Hanni, Danielle, Haerin, and Hyein. They debuted in July 2022 under the record label, ADOR, which CEO Min Hee Jin founded.
ADOR is a subsidiary of HYBE, one of the biggest music companies in South Korea.
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