Amid anticipation for ITZY's upcoming comeback, fandom MIDZYs sent protest trucks to JYP Entertainment, demanding better treatment for the group. Here's why.

MIDZYs Rally With Protest Trucks, Demand JYP Entertainment to Give ITZY Better Treatment

On June 19, MIDZYs (ITZY fandom) expressed their frustration and dismay at JYP Entertainment by sending protest trucks in front of the company's headquarters in Gangdong-gu, Seoul. 

(Photo : Facebook: ITZY)
ITZY

In particular, the trucks came with texts that cite their demands from the agency.

"Fans are getting tired during the hiatus
If you don't know, let's memorize it
Comeback in the first and second half of the year."

"Produce self-contained (own content)
Insensitive trends OUT
No-jaem editing OUT"

"If it's a design that can't keep up with the album's reality trend that only takes care of A&R and concept planning power and cost-effectiveness, then fold the enterprise."

In the past, fans already aired their concern regarding the group's album quality despite being a representative K-pop group from a "BIG 3" company.

ALSO READ: ITZY Caught In 'Hemeko' Controversy Following IVE, NewJeans

Regarding ITZY's "hemeko" (hair, makeup, and coordination) controversy, the team's fan union, which joined forces to make the protest trucks possible, added:

"Styling without shame OUT

Change the hair and makeup shop without skills."

(Photo : Facebook: ITZY)
ITZY

The protets includes not only the group members but also their stage.

"Improve all of the unchanging stage costumes, insincere stage composition, and monotonous concert production."

MIDZYs also demanded the members' personal activities, resignation, and disbandment of JYP Entertainment's second headquarters.

"Stop following an outdated company policy Release the members' personal activities"

(Photo : ITZY (Twitter)

Along with this, international MIDZYs are also participating in the protest through social media platforms, such as Twitter, by promoting hashtag parties.

As of writing, JYP Entertainment is yet to release its official statement addressing this. However, with ITZY heralding to make a summer comeback, attention is being paid to how the agency will respond to fans' demands.

ITZY Confirms July Comeback 'KILL MY DOUBT'

Amid the protest, JYP Entertainment announced ITZY's comeback.

According to the report, ITZY will release their 7th mini-album "KILL MY DOUBT," eight months after their 6th mini-album "CHESHIRE."

(Photo : ITZY Comeback teaser (Twitter))

The agency revealed that the album will contain six songs, including the title song "CAKE." Five b-sidetracks will be released, alongside the lead single, including "BET ON ME," "None of My Business," "Bratty," "Psychic Lover," and "Kill Shot."

In particular, the strongest songwriters and producers embroidered credit raised the attention of K-pop fans.

The title song was written, composed, and arranged by the producing group Black Eyed Pilseung, the team behind other ITZY's hit tracks, such as "Not Shy" and "Sneakers."

(Photo : KILL MY DOUBT poster (Twitter))

Attention is focused on how the song will introduce ITZY's new synergy and if the quintet will succeed to create a 2023 representative summer song.

JYP's representative producer J.Y. Park (Asiansoul) also wrote the lyrics for the first track "Bet on Me," which has a strong energy from the title, while Isran joined the lyrics for the track "None of My Business."

In addition to this, leading artists such as Danke, who worked on TWICE and NMIXX songs, as well as Kang Eun Jung, who collaborated with famous K-pop artists SNSD Taeyeon and Red Velvet, will also join the album.

ITZY's "KILL MY DOUBT" will be released at 6 p.m. KST on July 31.

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Written by Eunice Dawson.