In a remarkable display of his immense influence, BTS V has been named the global brand ambassador for the prestigious luxury brand, Cartier.

BTS V's Appointment as Cartier's Brand Ambassador

The announcement, made on July 19th, marked the beginning of a new era as V took on the role of the fresh face of Cartier's captivating "Panthère de Cartier" campaign.

Cartier's decision to appoint V as their brand ambassador was met with high praise. The luxury brand lauded V as "one of the most talented individuals of our time," highlighting how he perfectly embodies the image that aligns with Cartier's exquisite jewelry creations.

Arnaud Carrez, the Senior VP and CMP of Cartier, elaborated on their choice, stating,

"We naturally chose V because we wanted to express the charm and aura of the Panthère. Full of personality and strong feeling, V makes choices driven by his creativity and shows only his own style and elegance."

The news of V's ambassadorship set off a tidal wave of excitement, leading to a momentary crash of the Cartier website due to an overwhelming surge in traffic from devoted fans and curious onlookers alike.

Following the announcement, global fashion and lifestyle magazine "Highsnobiety" reported that fans wasted no time in flocking to online retailers to get their hands on the coveted merchandise. The necklace V wore during the Panthère campaign, priced at an impressive $26,700 (approximately 34.4 million KRW), flew off the shelves, selling out in a flash.

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📰 Since joining luxury brand Cartier as a global brand ambassador, #BTSV has already shown his powerful influence. Within minutes after the announcement, Cartier’s website went down due to a high surge in visitors. The 34.4M won panther necklace worn by V also sold out online… pic.twitter.com/66U1iUGsyx

— BTS V UNION (@VGlobalUnion) July 22, 2023

 Notably, the Cartier necklace adorned by V during the campaign also experienced an immediate sell-out on Cartier's global online stores across various countries, including France and the UK. As of now, eager customers are being notified to await the necklace's restocking before they can make their purchase.

Such was the level of enthusiasm among BTS V's dedicated fanbase that some couldn't contain their excitement and opted to visit physical Cartier stores to secure the very products V showcased during the campaign, further attesting to his commanding presence on social media.

BTS V: A Phenomenon Shaping Luxury Brand Success 

This phenomenon of luxury brand websites crashing due to V's influence is not a new occurrence. Earlier in March, when he was appointed as the global ambassador for Celine, a similar frenzy ensued, resulting in Celine's website experiencing a temporary crash.

The significant 51% surge in growth that Celine experienced following V's appointment further underscores the tremendous expectations for his success as a Cartier ambassador, according to economic analysis institution Brand Finance.

BTS V's remarkable impact and allure continue to transcend boundaries, cementing his position as an influential figure and a driving force behind extraordinary consumer response.

As he embarks on this exciting journey with Cartier, the world watches with anticipation for what's to come, as the BTS sensation leaves an indelible mark on the luxury brand's legacy.

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Cassidy Jones wrote this.

KpopStarz owns this article.