After 3 years of being on a hiatus, Red Velvet Irene finally returned to the brand deals world with 2aN! In less than a minute, items were marked SOLD OUT, proving her power as "CF Queen"!

Red Velvet Irene Becomes Makeup Brand 2aN's Muse

After taking a break from brand deals for about three years, "Original Visuals" Red Velvet Irene officially returned to the spotlight with her latest endorsement in Japan!

The Korean makeup brand 2aN's Japanese branch announced that its new muse will be joining them - and with that, they teased fans with the model's blurred videos and caption hints.

However, as an idol who went viral for how beautiful her silhouette is in an album photo card, it is impossible for fans not to recognize Red Velvet Irene right away! 

(Photo : Irene (Nate Pann))

ALSO READ: Red Velvet Irene's Latest Photos Leave People Mesmerized: 'Bashing her face is like...'

Even prior to the official announcement, K-pop fans and ReVeluvs (Red Velvet fandom) showed their delight and excitement that couldn't be contained.

On August 28, the makeup brand finally confirmed and welcomed Irene as its newest muse, and unveiled stunning pictorials of the popular idol.

 2aN said:

"Hello World. Irene era beings."

In her photos, Irene flaunted her status as "OG Visual" with an unrelenting beauty that is as youthful and fresh as when she debuted. Indeed, the idol has the most legendary appearance incomparable to any of the current 4th-gen visuals.

Who would have thought that she's already 33 years old this year?

(Photo : Irene (Nate Pann))

(Photo : Irene (Nate Pann))

Upon seeing her pictorial photos, Irene received rave reviews from netizens.

• "It's a face that can chew up the whole entertainment industry."
• "A powerful woman, indeed."
• "Ah, she's seriously pretty."
• "The response is so good, please do more commercials starting now."
• "She's getting prettier every time I see her."

2aN Items Marked 'Sold Out' As Red Velvet Irene Returns in CF World

(Photo : Irene (Nate Pann))

(Photo : Irene (Nate Pann))

During her absence in the CF world for three years, numerous younger female idols reigned and represented brands.

However, Irene's influence and impact as "CF Queen" remains unshaken after the items she modeled in her pictorials sold out in a minute! More products from the Japanese branch were also being cleared off the shelves!

Aside from these, she also made 2aN products top sellers not only on the brand's official website but fans are also buying the products from retailers' online stores such as Qoo10!

(Photo : Irene (Nate Pann))

(Photo : Irene (Nate Pann))

Talk about "Red Velvet Irene's effect"!

Furthermore, Irene also dominated the social media platforms as her fandom took to X (formerly Twitter) to welcome her return with hashtags such as #IRENEx2aN and “Welcome Back CF Queen.”

Fans are hoping that this is just a start and that Irene will bag more brand deals in the future, knowing the power and impact that she can bring with just a single endorsement.

READ MORE: Red Velvet Irene Returns as ‘CF Queen’ for Indonesian Brand, Sparks Mixed Reactions

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Written by Eunice Dawson.