10 Most Popular K-pop Rookie Groups in November 2023: NewJeans, ZEROBASEONE, More!

November has started and it's time to reflect on the artists who'll make buzz this month. While many groups made headlines, rookie groups are also on the rise. The brand reputation rankings for rookie groups were revealed by The Korean Business Research Institute.

According to the list, the results were derived from October 2 to November 2. Not all fourth-gen rookie groups were included, as idols who debuted in 2022 or later on were the only ones who qualified for the rankings.

Here are the 10 most popular K-pop rookie groups in November 2023!

1. NewJeans

NewJeans claimed the No. 1 spot with a brand reputation index of 3,782,258. Furthermore, the quintet is also active in their promotions, schedules, and social media updates as well.

2. ZEROBASEONE

The second place was claimed by project boy group ZEROBASEONE, marking a brand reputation index of 1,655,018.

3. RIIZE

RIIZE completed the top three by receiving a 64.36 percent score increase, leading to a brand reputation index of 1,351,756. The boy group also returned with their new track "Talk Saxy" on October 27.

4. LE SSERAFIM

The No. 4 spot was secured by LE SSERAFIM, who managed to place a brand reputation index of 1,123,473. LE SSERAFIM also made buzz with their newest song "Perfect Night," which is a collab with Overwatch 2.