IVE trended on the K-pop community when they returned with "All Night." However, DIVEs claimed that Starship Entertainment isn't promoting the group well.

Here's what people are saying.

Starship Entertainment Faces Backlash from DIVEs Due to IVE's Lack of Promotions for 'All Night'

DIVEs weren't happy with IVE's current activities.

IVE started the year 2024 with their digital single "All Night (feat. Saweetie)," which is a remake of Swedish duo Icona Pop's 2013 hit of the same name. The song cover was released on January 19.

While DIVEs were thrilled for IVE's release, many mentioned that the group's promotions for the song were lacking. 

Some also conveyed their fatigue with Starship's way of promoting the track, since according to fans, the agency's approach only consisted of posting "All Night" reels on social media platform TikTok, instead of having the girls actively promote the song.

Shortly after, fans trended "STARSHIP PROMOTE IVE BETTER" on X (Twitter), voicing out their concerns for IVE's promotions and exasperation over Starship Entertainment. Others gave up on the agency, saying how any promotion was overall better than having none.

Read their reactions below:

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Watch the full MV for "All Night" here:

In the video's comments section, DIVEs praised IVE for bringing the cover to justice, and stated how amazing the group was in delivering nostalgia while bringing a twist to it with their unique musical color and Saweetie's iconic rap verses.

Others also praised IVE for making an impact this 2024 despite the "bad" promotions they're currently experiencing. Here's how they reacted:

• "This MV will become so iconically nostalgic in 10-20 years, and we'll all look back on IVE as THE IT group of the 2020s, mark my words."
• "No matter how bad the promotions behind their songs, IVE always pulls through."
• "IVE's harmonized voice sounds so nostalgic and Saweetie's rap spiced things up. Wonyoung's adlib is the cherry on top."
• "Let's give 2024 the 2014 vibes back' literally IVE the next day, and I love it, the outfits, the MV, everything."
• "This is pure 2010's pop perfection, my childhood is satisfied."

What are your thoughts on IVE's promotions for their new single? Are you looking forward to more of the group's content? Let us know in the comments below!

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Written by Riely Miller