Following the announcement of Lisa's own label, LLOUD, the idol has garnered criticism.

Want to learn why? Then keep on reading!

BLACKPINK Lisa Launches Agency LLOUD

On February 8, Lisa caused a storm online by announcing the establishment of her own label, LLOUD.

Following Jennie, Lisa is the second member of BLACKPINK to embark on the next chapter of her solo career with her own professional entertainment company.

After the launch, Lisa also opened the social media platforms and website of her company. BLINKs were extremely happy and congratulated the BLACKPINK member on this new milestone in her career.

READ ALSO: BLACKPINK Lisa Puts Up Personal Label: Introducing LLOUD

The announcement of Lisa establishing her own company went viral worldwide. She became the top trending keyword in search rankings, captivating audiences with her confident and talented presence in a series of company introduction photos.

However, the content posted on the official website introducing the LLOUD label has sparked intense controversy among people.

BLACKPINK Lisa Criticized After Opening Own Company LLOUD

On the website, several excerpts were written to showcase Lisa's achievements and the company's vision and mission. However, one part rubbed people the wrong way.

When introducing Lisa as an artist, the website states that she "transcends the group with her global impact in music and fashion."

Fans believe this sentence makes it seem like Lisa is more popular than the group she belongs to, BLACKPINK.

Recently, Lisa faced backlash from some fans due to a scandal involving a striptease at Crazy Horse Paris and her relationship with a billionaire, Frederic Arnault.

READ ALSO: BLACKPINK Lisa Spotted With Rumored Boyfriend & His Family in the US

This controversy led to accusations that Lisa was not respecting the achievements of her group. They argue that without YG Entertainment and BLACKPINK, Lisa wouldn't have achieved the level of fame and success she enjoys today.

Additionally, the claim that Lisa holds numerous Guinness World Records sparked mixed opinions.

While Lisa is undeniably a global idol with significant influence, some K-pop fans objected and stated that the majority of her achievements are shared with the other BLACKPINK members.

Many comments suggested that Lisa and her team should adopt a more humble approach to avoid sparking a scandal.

The announcement of Lisa's company drew comparisons with Jennie's. In her letter introducing ODD ATELIER, Jennie chose to focus on her future plans and express gratitude to her fans, avoiding any mention of personal achievements.

On the ODD ATELIER website, Jennie is introduced as a member of BLACKPINK and described as "one of the most influential artists of our time."

Coincidentally, following Lisa's announcement, Jennie's company website experienced technical issues and crashed for unknown reasons.

However, many fans have criticized the criticism towards Lisa. Fans offered a different perspective, suggesting that while Lisa is a member of BLACKPINK, her achievements extend beyond the group, particularly in fashion and music.

Many are defending Lisa and voicing their support for the idol.

What do you think of the situation? Tell us in the comments below!

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Written by Alexa Lewis