K-pop group IVE is set to return with their highly anticipated fourth mini album, IVE SECRET, scheduled for release on August 25, 2025, at 6 PM KST.
Starship Entertainment, the group's agency, confirmed the official release date following a successful summer in which the group also unveiled their Japanese EP, Be Alright, in late July. This new comeback comes just seven months after their previous Korean album, continuing the group's rapid rise in the K-pop industry.
IVE SECRET will be led by the title track "XOXZ," which has generated significant excitement among fans. The song is notable for being co-written by member Jang Wonyoung in collaboration with lyricist Seo Ji Eum, marking a reunion of the creative team behind the earlier hit "Attitude."
The album will feature six tracks in total, including "Midnight Kiss," with lyrics contributed by member Liz, alongside songs such as "Wild Bird," "Dear, My Feelings," "GOTCHA (Baddest Eros)," and "♥beats." This wide variety demonstrates the group's commitment to expanding their musical style and deepening their artistic identity.
The concept for IVE SECRET is built around the idea of "Evil Cupid," symbolizing themes of self-definition and the power of making personal choices. The group's teaser photos and promotional materials express this bold new direction, with each member styled to reflect distinct personalities and hidden facets.
Visual collaborators, including renowned street artist Doezy, have elevated the album's artistic approach, merging striking visuals with narrative themes that explore emotions concealed beneath confidence.
To promote the album, Starship Entertainment has launched an extensive campaign, including moving posters, teasers, and themed trailers that build anticipation.
Fans have responded enthusiastically on social media, eagerly dissecting clues and sharing their excitement for the creative "Evil Cupid" storyline. This energy continues to fuel expectations that IVE SECRET will mark a memorable chapter in IVE's discography.
Since debuting in 2021, IVE has earned international recognition with hits like "Eleven," "LOVE DIVE," and "After LIKE," winning numerous awards and securing millions in album sales. IVE SECRET is poised to further cement their reputation as a leading force of the fourth generation in K-pop, combining strong narratives, innovative style, and a growing creative voice for the group's members. The album will be available worldwide on major streaming platforms upon its release.
