BIGBANG's G-Dragon sparked widespread attention on social media after being photographed with Lee Joo-young, the granddaughter of DL Group's honorary chairman, at his recent Las Vegas concert.
The photos, shared by Lee on September 2, showed the K-pop superstar and the chaebol heiress together backstage at his Übermensch World Tour stop at T-Mobile Arena on August 31.
Lee Joo-young posted several images on her Instagram account, including one where she poses casually alongside G-Dragon while holding his official daisy-shaped light stick, indicating her attendance as a fan at the concert. The 24-year-old influencer captioned her post "Weekend summary. Photo by Romi," showcasing their friendly interaction in the backstage area.
The photos gained significant traction online partly due to Lee's prominent family background. She is the great-granddaughter of Lee Jae-jun, founder of DL Group (formerly Daelim Group), one of Korea's leading conglomerates established in 1939. As the daughter of Comtech CEO Lee Hae-chang and niece of current DL Group chairman Lee Hae-wook, Lee represents the fourth generation of one of Korea's most influential business families.
Beyond her family connections, Lee has established herself as a successful fashion influencer with over 130,000 Instagram followers and 50,000 YouTube subscribers. She has worked as an intern at Vogue Korea and served as an advertising model for luxury brands including Dior, Louis Vuitton, and Chanel. Her academic achievements are equally impressive, having graduated from Georgetown University with a degree in international business and recently gaining admission to Georgetown University Law Center.
The photos also revealed a long-standing friendship between Lee and BIGBANG members. She shared a throwback photo from her childhood featuring herself with both G-Dragon and Taeyang, demonstrating their connection spans many years. G-Dragon responded to her Instagram post by liking it and leaving a playful comment: "You've grown up. All grown up".
Lee's appearance at the Las Vegas concert occurred during G-Dragon's highly successful Übermensch World Tour, which marks his first solo tour in eight years. The tour has generated significant commercial success, with an estimated domestic economic impact of roughly $36 million in South Korea alone. The Las Vegas show was part of the North American leg of the tour, which also includes stops in Newark, Los Angeles, and a final European date in Paris.
The social media attention surrounding these photos highlights the intersection of K-pop culture and Korea's business elite, with Lee representing a new generation of chaebol heirs who actively engage with popular culture and maintain public social media presences. Her connection to G-Dragon demonstrates the crossover between Korea's entertainment industry and its most prominent business families.
