South Korean boy band POW has officially unveiled a set of striking concept photos for their upcoming single "Wall Flowers," teasing a fresh visual direction ahead of their much-anticipated return.
The teaser images, released through their agency's official social media channels on Tuesday, showcase the seven-member group in contrasting settings that blend ethereal elegance with gritty urban flair.
Agency statements accompanying the release describe "Wall Flowers" as a song that explores the tension between vulnerability and defiance. While lyrics have not yet been revealed, the agency hinted that the track will feature a dynamic mix of atmospheric instrumentals and driving beats, paired with emotive vocals intended to convey the struggles and strength found in overlooked individuals.
POW debuted in early 2024 with their lead single "Echoes of Dawn," which garnered attention for its layered harmonies and synchronized choreography. Since then, they have released two extended plays and have gone on several domestic tours, building a reputation for polished performances and creative concepts. Fans of the group have responded enthusiastically to the "Wall Flowers" teasers, praising the members' mature styling and teasing expectations for the upcoming music video.
The single is set to drop on October 2, with a music video premiere slated for the same day on the band's official YouTube channel. In the days leading up to the release, POW plans to share behind-the-scenes clips from their concept photo shoot and provide a glimpse into their recording process through a series of short vlogs. A preview of the chorus is scheduled to arrive on September 28, accompanied by a countdown clock on their official fan platform.
Industry observers note that this comeback comes at a competitive time in the K-pop calendar, with several high-profile acts also gearing up for fall releases. POW's unique blend of vocal prowess and artistic imagery may help them stand out in the crowded field.
The group will promote "Wall Flowers" across music shows and radio programs following the launch, culminating in a special live stream event where they will interact with fans and perform selections from their discography.
With their concept photos signaling a bold new chapter, POW appears poised to deepen their artistic identity and connect with listeners through the evocative story of "Wall Flowers."