MAMAMOO member Hwasa has captivated fans with a dramatic style transformation, revealing a striking short bob haircut and bold lingerie-inspired photos ahead of her highly anticipated comeback.
The 30-year-old singer shared the photos on her social media on October 8 with the caption "Hair Good Goodbye," showcasing her new look that has quickly gone viral across Korean entertainment platforms.
Hwasa transformed her signature long, wavy hair into a chic short bob cut that sits just one centimeter below her ears. The new hairstyle features naturally flowing bangs and sophisticated styling that creates a more refined and versatile atmosphere. The dramatic change marks a significant departure from her previous image, demonstrating her willingness to experiment with bold style transformations.
In a playful touch, Hwasa also shared a photo comparing her new bob cut to P Nation founder PSY, writing "Good CHU" alongside the comparison. The humorous comparison drew attention from fans and added a lighthearted element to her dramatic reveal. Industry peers responded enthusiastically, with actress Kang So Ra commenting, "You pull it off unbelievably well," and entertainer Haha leaving fire emojis in support.
The transformation has generated explosive reactions across social media platforms, with her posts climbing to the top of NAVER's trending charts. Korean entertainment news outlets have extensively covered the style change, with articles about her new look becoming some of the most-read stories of the day. Fans have flooded her social media with praise, calling it her most iconic transformation yet.
This bold style reveal serves as the perfect teaser for Hwasa's upcoming single "Good Goodbye," scheduled for release on October 15 at 6 PM KST. The comeback marks her return to music after approximately one year, following her second mini-album O, which featured the title track "NA" released in September 2024. The new single promises to showcase deeper musicality and more mature artistry from the P Nation artist.
Throughout 2025, Hwasa has continued building her global presence through various activities, including her impressive performances on KBS2's "I Am a Singer in Spain" and her successful North American tour. Her fearless individuality and genre-defying style continue to solidify her reputation as one of K-pop's most influential solo artists.
The dramatic hair transformation and lingerie-inspired styling demonstrate Hwasa's continued evolution as both a musical artist and fashion icon, setting the stage for what promises to be another memorable chapter in her artistic journey.
