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Jackie Chan's JJCC Attracts US Media Prior To Debut

By Staff Writer | March 14, 2014 09:04 AM EDT


While upcoming K-pop groups always stir excitement from traditional fans of K-Pop, it is still quite rare that mainstream American media takes notice.

Some music outlets, such as Billboard, have started to cover K-Pop news more, but it is uncommon for K-Pop to appear in traditional papers. But Jackie Chan's soon-to-debut JJCC (pronounced Double JC) has been attracting attention from all over, including major news outlets like the New York Post, which in turn accredited the article to the Associated Press. 

What is even more uncommon is for American press to notice a K-Pop group prior to debut. However, because of Jackie Chan's presence in the international film industry and his involvement in the group, JJCC already has been noticed in the United States.

The New York Post article discussed JJCC and Jackie Chan's involvement, as well as his Mandopop career during the 1990's. The Post article also included some K-Pop videos, but the video that the playlist begins with is actually the Japanese version of SHINee's "Replay."

JJCC has gained a lot of attention because of Jackie Chan's connection, even prior to the release of the members' bios. The Jackie Chan Group Korea has only just recently revealed who the members are, and there is already a lot of anticipation building. Four members, leader SimBa,, Eddy, and Sam-Cheong are Korean, while Prince Mak is Chinese Australian.

Every once in a while, some group or artist is heralded as the bringer of K-Pop to the Americas, ranging from HyunA who is performing at this year's SXSW and Girls' Generation's appearance on the Late Show With David Letterman to Psy's "Gangnam Style" or G-Dragon's general presence in fashion and music. There are increasingly more concerts in North and South America and some shows gain media coverage, like when the New York Times wrote an article about SMTown NY, but K-Pop's presence still has a lot of room for growth.

The fact that the New York Post covered JJCC even before many Asian media outlets did may be a sign of the group's popularity. Jackie Chan's vote of confidence, and his standing as one of the highest profile Asians in Hollywood, makes JJCC yet another possible harbinger of K-Pop to the Americas.

Since the group has yet to debut, there is no saying what will actually happen to JJCC and what its affect on the Korean Wave will be. If Jackie Chan's presence keeps influencing their popularity, JJCC may very well be one of the most popular K-Pop groups in the near future.

Although JJCC is set to debut this month, Korean outlets haven't reported an official date. The New York Post, however, has said that JJCC will debut on March 24.

Tagged :  JJCC, Jackie Chan


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