Actor Kim Soo Hyun's appearance on Chinese variety program, "The Brain," reached their highest viewer rating this year.

On March 21, the show hit their highest viewer rating at ranked number 1 for show rankings.

This was the highest ranking so far for this year and many believe that it was due to the immense popularity of Kim Soo Hyun and his role in the drama, "My Love From The Star."

Much attention was received by Kim Soo Hyun during the recording and a airing of the show and was called the 'Kim Soo Hyun Effect'.

On the other hand, he is currently on his Asia tour fan meeting where he will visit 7 countries and 9 cities.