Sean launched the "Good Action by Sean" campaign on May 28.

"My Beans are Running! Good Action by Sean" is a campaign that involves "Happy Beans" donated by internet users. These donated "Happy Beans" will be translated into a distance that Sean will run to accomplish the mission. "Happy Beans" can be purchased through Naver and the Happy Bean Foundation, with one "Happy Bean" costing 10 cents.

The entirety of the donated "Happy Beans" will be used for Purme Foundation's rehabilitation hospital construction for disabled children, which Sean is the ambassador for. The Sean and Jung Hye Young couple attended the groundbreaking ceremony on March 26 and donated $10,000 in February.

YG Entertainment's Akdong Musician also cheered the campaign on through a video clip. They stated: "One bean each will lead to an enormous length; I can't wait to see Sean run the distance."

Having accomplished last year's goal of running 6213 miles to donate $100,000 to the Purme Foundation, Sean stated: "I can only run the miles that internet users donate. The campaign is only possible through the participation of internet users, so please support the campaign!"

Happy Bean Foundation stated, "We're glad to be collaborating with Sean, who has lived out his charity work consistently. We hope that more celebrities can respond to the enthusiastic participation of internet users."

Meanwhile, Sean will also host talk concerts, charity auctions, and various events for this campaign.