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Rookie Group B.I.G Showcases Unique Marketing For Debut

By Staff Reporter | July 09, 2014 01:47 AM EDT


In the midst of the comebacks of various K-pop girl groups and the debut of YG Entertainment's rookie group WINNER, it has been announced that new boy band B.I.G, will be making their debut in the near future as well.

B.I.G, also known as Boys In Groove, performed in front of crowds gathered at Korea's Myeongdong on July 5, showing off their music and dance skills for the first time for a live audience.

The newcomers to the K-pop scene have been working hard as of late to meet with as much fans as possible to market their upcoming debut album. The members of B.I.G have been gathering the support of fans so far through teaser clips as well as through street advertisements, rapping on buses and subway history ads.

"The members wanted to interact with fans on a more intimate and personal basis. They have been practicing hard for their debut stage, so keep supporting B.I.G!" the staff of their agency stated.

B.I.G is the brother group to TINT and is signed under the same agency, GH Entertainment, according to the publication Allkpop. The five-member group recently released their first teaser image on their Twitter account, giving fans a snippet of their general look and concept.

Along with individual teasers for each member of the group, a video was also released with the boys saying "Hello" to fans in multiple languages, hinting at a possible global takeover once the group debuts.

The rookie group consists of members Benji, Gookminpyo, Gunmin, Heedo and J-Hoon. The five members of the group have already gone through a transformation even before their official debut, showing fans their versatility.

In the course of the two rounds of teaser images that were released by their agency, the members went from an innocent, boy-next door look to a darker, sexier image. We'll have to wait to see which persona the boys will choose to grasp the hearts of their fans.

B.I.G made their debut performance on July 8. 

Tagged :  B.I.G


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