Super Junior's Siwon once again used his popularity for the good, promoting the UNICEF Unibella character in an effort to raise awareness for the children's charity.

Siwon uploaded a photo of himself with Taiwanese actor Eddie Peng, his co-star in the movie To The Fore, with both stars pointing to a cute Unibella doll.

Siwon wrote the caption "For the Kids. #UN #Unicef #Unibella."

In the past several years, Siwon has dedicated time and effort to promote UNICEF's campaigns to help children in need.

Unibella is a character made to represent UNICEF's ideals and is made in a kawaii or cute style, and around which a number of products such as dolls and keychains have been made to benefit the children's charity.

Early this May, Siwon plus other SM Entertainment artists participated in making UNICEF Awoo dolls for Nepalese children which were then auctioned online. Proceeds of the auction went to benefit Nepalese children affected by the country's earthquake disaster.

Back in 2013, Siwon and Girls' Generation's Sooyoung were chosen as ambassadors for UNICEF Korea's Santa campaign.

In a past interview, Siwon had said that helping UNICEF fills him with purpose: "Every time I work with UNICEF, I feel a sense of responsibility and duty when I resume my activities."

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Mickey is a writer and digital content creator based in Manila. He is a co-founder of ZAVI App and editor of the small business blog IndieMickey. He has also been bitten by the K-pop fashion bug - catch his outfitgrids on Instagram @mickjami