Viral Video Of EXID's Hani Performing 'Up & Down' Hits 15 Million Views

The fan-recorded video that set off the EXID frenzy last year has reached more than 15 million views.

On October 9, 2014 YouTube user pharkil uploaded a video recorded during an EXID performance of "Up & Down" with a focus on member Hani.

Hani's sexy looks and smoldering moves were in full display in the video, and soon EXID became one of the most talked-about topics in South Korea's online forums.

The buzz around the video catapulted EXID's "Up & Down" to the top of the charts, beating newer releases, and even earned the girl group their first music show award since debuting in 2012.

Since skyrocketing to nationwide fame last year, EXID have been busy releasing a new album, appearing on magazines and signing on as endorsers for major brands.

As a follow-up to "Up & Down," EXID released their 2nd mini album Ah Yeah in April and the group promoted the same-named title track. "Ah Yeah" was well-received, reaching as high as 2nd place on the Gaon Music Chart.

Until now, EXID continue to enjoy massive popular appeal. As endorsers of Goo Goo Ice Cream, the girl group reportedly increased monthly product sales by 20% from the same time last year.

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Mickey is a writer and digital content creator based in Manila. He is a co-founder of ZAVI App and editor of the small business blog IndieMickey. He has also been bitten by the K-pop fashion bug - follow him on Instagram @mickjami.

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