10 Hottest K-pop Ad Models of August 2023 Revealed — Who Ruled the List?
K-pop artists have gone to so many schedules with their music releases, promotions, and variety appearances. However, amid the busy activities, they have also been active in numerous endorsement endeavors and led them to gain attention in August.
To measure the buzz they generated for the month, the Korean Business Research Institute officially announced their August 2023 brand reputation list, which includes numerous hallyu celebrities and artists that garnered attention in the advertisement field.
The data collected was analyzed through numerous factors such as the participation of consumers, media coverage, and the advertisement models' social values. According to the institute, the chart was covered from July 3 to August 3.
Here are top 10 most popular K-pop advertisement models for August 2023!
1. Lim Young Woong
With a brand reputation index of 2,062,651, Lim Young Woong claimed the No. 1 spot for August 2023. This is also due to a 23.43 percent score rise, and 80.29 percent positive reactions from his positivity-negativity analysis.
2. NewJeans
NewJeans has also been active in August regarding their brand activities. For the month of August, the group defended their position at No. 2 with a brand reputation index of 1,805,604.
3. BTS
On the third place, BTS climbed up with an index of 1,415,421.
4. IU
Top soloist IU managed to secure the No. 4 position with an score of 1,377,430.
5. IVE
On the institute's original list, IVE reigned on the No. 8 position with a total index of 918,146. Despite them being a rookie group, the girls have proven themselves as a powerhouse fourth-gen act with their influence and impact.
6. LE SSERAFIM
LE SSERAFIM completed the top 10 on the institute's list with an index of 842,362.
7. Girls' Generation YoonA
YoonA of Girls' Generation followed up on No. 11, where she placed a brand reputation index of 841,917.
8. SEVENTEEN
SEVENTEEN placed on the list's No. 13 with an index of 802,240.
9. BLACKPINK
BLACKPINK grabbed on to No. 14 with an index of 690,929.
10. Lee Chan Won
Finally, singer Lee Chan Won attained a brand reputation index of 571,787, which placed him at No. 17.
See the full list below:
1. Lim Young Woong
2. NewJeans
3. BTS
4. IU
5. Ma Dong Seok
6. Son Heung Min
7. Lee Do Hyun
8. IVE
9. Kim Ho Joong
10. LE SSERAFIM
11. Girls' Generation YoonA
12. Gong Yoo
13. SEVENTEEN
14. BLACKPINK
15. Kim Tae Ri
16. Yoo Jae Suk
17. Lee Chan Won
18. Son Suk Ku
19. Jang Min Ho
20. Kim Yuna
21. ASTRO Cha Eun Woo
22. TWICE
23. Joo Hyun Young
24. PSY
25. Lee Byung Hun
26. Jo In Sung
27. aespa
28. Kim Hye Soo
29. NCT
30. Kim Jong Kook
Which Hallyu celebrity on the list are you a fan of? Let us know in the comments below!
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