In a photoshoot for Alo Yoga, Jisoo stunned netizens, BLINKs, and the K-pop community with her captivating visuals.

Here's what they're saying about the idol!

Jisoo Dubbed as Alo Yoga's 'It' Girl as Idol Flaunts Visuals, Presence in Mesmerizing Photoshoot

On January 17, Jisoo of BLACKPINK became the newest face of apparel company Alo Yoga.

The company released numerous images of the K-pop star, who proudly exhibited the brand's Spring 2024 collection. In the photos, Jisoo wore the brand's pink sporty outwear, leggings, sneakers, coat, and more.

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According to GLOSSY, Summer Nacewicz, Alo Yoga's EVP of Marketing and Creative, expressed enthusiasm over Jisoo's inclusion.

The official shared how Jisoo had found Alo Yoga by herself, and that she was invited to the brand's headquarters during BLACKPINK's final stop for their "BORN PINK" tour in the United States in August 2023. Moreover, Jisoo was also gifted with the brand's products.

Nacewicz also added how the brand doesn't make partnerships without determining essential factors such as longevity and synchronization. Furthermore, Nacewicz added how they look for people who are excited about Alo Yoga and want to be part of the brand.

The exclusive report also shared how Alo Yoga let Jisoo choose what she wanted to wear in the collection, serving its aim to showcase the idol's excitement and displaying her own style.

Jisoo also shared her thoughts regarding the partnership, saying how the joint venture was a perfect match since she prioritizes her health and wellness through mental and physical exercises.

"This partnership with Alo was the perfect match because I've always prioritized my health and wellness," Jisoo commented. "Whenever I have the time, I love to move, especially by doing Yoga and Pilates."

BLINKs Overjoyed with BLACKPINK Jisoo's Partnership with Alo Yoga

On X (Twitter), BLINKs expressed how happy they were for the third-gen idol. Fans sent their compliments to Jisoo, while also congratulating her for securing the deal.

Read their reactions below:

Are you looking forward to Jisoo's activities with Alo Yoga?

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Written by Riely Miller