News / Headlines / Breaking News

2NE1's New Video 'Do You Love Me' To Be A 'Home Movie' Filmed Using Phones And Old Cameras

By Jesse Lent | July 29, 2013 01:26 PM EDT

When delays postponed the making of "Do You Love Me," the long-awaited new videos from K-pop girl group 2NE1 and produced by TEDDY, the group's record label YG Entertainment decided to try something different.
(Photo : Instagram)

When delays postponed the making of "Do You Love Me," the long-awaited new videos from K-pop girl group 2NE1 and produced by TEDDY, the group's record label YG Entertainment decided to try something different.

Rather than the big budget production the label had planned, when the music video for "Do You Love Me" premieres on August it will be closer to a "home movie," according to YG Entertainment CEO and founder Yang Hyun Suk.

Like Us on Facebook

"2NE1 enjoys higher YouTube viewership among fans around the world compared to many other Korean girl groups," Yang wrote Monday on the record label's website.

"As such, we have decided to create a home video rather than a music video, and 2NE1 will be the one to film with mobile phones and old-fashioned cameras. We believe that this home video style can work as it will show a natural and casual aspect of 2NE1, who has so far showcased several music videos emphasizing their unique fashion styles in gorgeous sets."

Although the standard music business move might have been to postpone the release date, the label boss explained that wasn't an option.

"There has been a bit of setback for the production of the music video, which was scheduled to be directed by Seo Hyun Seung," the blog post read.

"This kind of thing is not uncommon in the business. And in most cases, a common decision is to delay the release date for a couple of weeks. However, 2NE1 is planning to release a new song every month so if we postpone this month's release, there will be evitable delays for the next songs. This would be a major setback for 2NE1's plan."

Last week, the members of 2NE1 expressed their excitement about their first Song of the Month offering-the reggae-flavored "Falling In Love," released on July 8, to Billboard Magazine.

"We are extremely excited as this is our first single in a long time," bandleader CL said.

"It is actually our first official album release in two years. We really wanted to be onstage together so I think it's going to be fun. All the great energy we received during our world tour is reflected on our new album."

2NE1's Sandara Park says the excitement around "Falling In Love" was unanimous among band members.

"We felt a burning passion for this new track," Sandara said. "It felt like we were starting fresh as this was our first time pursuing a sweet, love song."

 

Tagged :  2NE1, 2ne1 comeback, CL, YG Entertainment

Featured

Editorial 10.30.14 | 07:55AM EDT

Big Three Korean Entertainment Companies Going Up Against Each Other In November

Korea's top three record labels YG, SM, and JYP will turn up the pressure this November with high profile comebacks and debuts.

Editorial 10.29.14 | 06:52PM EDT

YG Entertainment's Latest 'Who's Next?' Teaser Offers Several Tantalizing Options

A second teaser image from YG Entertainment is calling on fans to guess which of the company's artists will be the next to release new music. Who could it be? Let's weigh our options.

Concert / Event 10.29.14 | 07:27AM EDT

WINNER Scores New Icon Award As g.o.d, TaeTiSeo, 4Minute & Soyou All Receive Style Icon Awards

WINNER, g.o.d, TaeTiSeo, 4Minute, and SISTAR’s Soyou took home trophies at the 2014 Style Icon Awards. Check out our recap of the awards show!

OP-ED 10.28.14 | 06:17AM EDT

Fans Are Responding To Recent K-Pop Scandals Through MAMA 2014 Votes [Opinion]

Despite recent lineup changes, EXO fans are banding together to lead one of the strongest votes for MAMA 2014.

KpopStarz Is Looking For Enthusiastic Entertainment Contributors Reach Millions On The Web.
Real Time Analytics