Review: Newcomer Olltii Achieves A Classic Hip Hop Sound With His New Single 'Fast' Produced By gJ [VIDEO]

Anyone old enough to remember classic 1990s hip-hop, remembers that one beat hooked you so hard you couldn't stop listening to it, whether your friends thought you were being stupid or not.

If the 1980s were the age when rap lyrics stood for something beyond sheer materialism, the 1990s signified the time when hip hop producers took the art of the beat, through sampling and invention, to new astounding heights.

With "Fast," South Korean rapper Olltii offers a sonic throwback to the 1990s golden era of hip hop when beats could make you dance and mellow you out all at the same time.

Producer gJ seamlessly weaves both the moody snyth strings used to maximum effect by bands like Tribe Called Quest and The Pharcyde and the West Coast Oppenheimer squeals Dr. Dre and Snoop Dogg (now Snoop Lion) rode all the way to superstar status.

What often gets lost in blasé remembrances of the East Coast - West Coast feud of the time is that on both coasts, producers, were making some of the greatest jams the genre had ever and would ever know.

It is a noble goal for each generation of musicians to blaze their own path in terms of musical style and studio production tactics, yet there is something that is lost in many acts of today's Pro Tools anyone-can-do it modern era of digital access.

There is a purity to that first era of hip hop where producers first dared to expand the sonic horizons and walked through the portal that the original innovators like Run DMC first opened.

That idea of searching for a beat that delivers more than just the lowest bass, or the loudest hook, of searching for sounds that are heavy and sonically pleasing, is being kept alive in artists like Olltii.

At the tender age of 17, the rapper has a sensibility that is a straight shot back to the rap of 20 years ago.

And who knows if it is even a choice in the sound that is even intentional.

With "Fast," Olltii has carved out new sonic ground by applying the same principles that made the classic 1990s hip hop jams classic.

He delivers a smart, original sounding rap over a sonically innovative musical backdrop that makes you want to get up and move.

What more could you want from a rap song of any era?

Check out the new music video for the song "Fast" by Olltii, produced by gJ RIGHT HERE

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