On Monday, when a representative for the K-pop boy band MR.MR confirmed suspicions that the group's new single, also entitled "Mr.Mr," is a diss track directed at Girls' Generation, fans of the girl group were, as you may expect, not pleased.

"You guys should be thanking [Girls' Generation] for the publicity, not taking potshots at them," KpopStarz reader Bunny Mech commented in an article published on Monday. "What a pack of losers!"

Reader Sweet Yoong Alligator was equally nonplussed.

"You're digging your own grave," Yoong wrote on Tuesday, in what was apparently a message for MR.MR. "Attention seeking whores!"

In an attempt to stop the PR bleeding, Lee Sung Ho, the CEO of MR.MR's record label Winning Insight, clarified the band rep's comments, claiming their ire was not aimed at Girls' Generation, whose album, also entitled "Mr.Mr.," was released on Feb. 24.

"It is true that it is a diss track," the label rep wrote. "However, it is directed towards [Girls Generation's record label] SM Entertainment, for we don't have any bad feelings toward the members of Girls' Generation themselves."

According to Lee, SM Entertainment undid years of work by blowing MR.MR's online presence out of the water with Girls' Generation press for the new song, album and video.

"Many people ask if we're dissing [Girls' Generation] just because the title of the song is the same, but if you look deeper, there are varying view points and positions on this," the CEO's statement read.

"It is a completely different matter to use the same title for songs versus using the name of a rookie group that is currently promoting as the title of a song."

"Some people say that this is a way for us to make a rapid growth. However, as soon as the title of the song for the new Girls' Generation album was decided on, our name started to disappear on various portals and around the web," he added.

"The five albums that have been released the past two years have long since been pushed out of the way by Girls' Generation's 'Mr.Mr' and the top search results shown in various search engines are not the profile and pictures of boy group MR.MR but of Girls' Generation's music video."

SM Entertainment executives could not immediately be reached for comment.