Since K-pop groups have become so popular worldwide, there's no wonder why many Korean beauty brands collaborate with them. The following are just some of the well-known labels that K-pop artists endorse.
Many K-pop fans, especially EXO-Ls are familiar with this cosmetic brand as it has their idol group EXO promoting and modeling its products. The boy band has been working with the Nature Republic since 2013. One of the products that EXO endorsed is a hand cream, which has 12 variations that represent the current 9 members and the 3 former ones (Kris, Luhan, and Tao).
Nature Republic is known for their collections that feature ingredients that come from the environment, so you know that those will be good for your skin.
This name is connected to the seven-member boy group BTS. VT Cosmetics has been collaborating with them since 2017 and together they create new beauty trends. The first product they released with BTS is a collagen pact edition that comes in two different shades. Unlike other products that need sponges, this collagen pact is basically poured into a bowl and is created with a cream-like formula.
It is one of the most prominent South Korean cosmetic brands that can be purchased in different countries around the world. Many K-pop idols have endorsed Etude House and one of them is Red Velvet, who became their model in 2018. They launched a new set of liquid lipstick called Matte Chic Lip Lacquer; it comes in five colors that are inspired by and named after the five members.
As of 2019, Produce 48 contestant Kim Doah is a model for Etude House.
Girls' Generation's Taeyeon is the muse of Banila Co since 2016, as the Korean makeup brand sees the female artist as an excellent representation of the current beauty of Seoul women. They issued a set of makeup called "The Happy Taeyeon Collection." This year, Kim Minkyu is the new face of Banila Co which is their first-ever male model.
Tony Moly started to team up with MONSTA X in 2018 for new lip tints; it is the group's very first collaboration with a beauty brand. They released a gel-like lip product called "Lipton Get It Tint" that is available in six variations.
Have you tested any of these products? Share your thoughts in the comment box.