BTS and OREO have officially joined forces, and the result is everything ARMY could have hoped for. The Limited Edition OREO & BTS Cookies are here, and from the flavor to the packaging to the cookie designs themselves, every detail was made with fans in mind.
13 Embossments, 13 Years, 13 Reasons to Collect
This isn't just a cookie — it's a love letter. To mark BTS's 13th anniversary, the seven members personally designed 13 unique cookie embossments, each one dedicated to their fans. According to the official announcement, the designs were inspired by the letters BTS and ARMY exchange with each other, making every single cookie feel like a message from RM, Jin, SUGA, j-hope, Jimin, V, or Jung Kook directly to you.
Collectors, you already know what to do.
Purple Wafers. Yes, Really.
OREO's iconic chocolate wafer is getting its first-ever color change for this collaboration — and of course it's purple. The deep violet hue is a direct nod to BTS's signature color and their bond with ARMY, a symbol the fandom has carried since 2016. Seeing that purple wafer peek out of an OREO cookie is going to send fans into a frenzy, and honestly, it deserves to.
A Flavor That Tastes Like Home
The creme filling isn't just sweet — it's meaningful. BTS chose hotteok, a brown sugar-stuffed pancake popular at Korean street food markets, as the inspiration for the cookie's flavor. It's a food the members grew up eating, a taste of home that they're now sharing with fans across 80+ markets worldwide. It's the kind of thoughtful detail that separates a genuine collaboration from a cash grab.
When and Where Can You Get Them?
Presales kick off June 1, with the full retail launch on June 8, 2026. The cookies will be available across 80+ markets globally, so whether you're in Seoul, São Paulo, or Sydney, you'll have a shot at grabbing a box — or ten.
OREO Is Also Asking ARMY to Write Love Letters
The collaboration comes with an interactive campaign: OREO is inviting fans to submit love letters for a chance to have their letter featured on a global stage. Details on how to submit are expected through official BTS and OREO social channels, so keep your notifications on.
The Bottom Line
BTS has had brand collaborations before, but this one feels different. Every element — the flavor, the color, the embossments, the love letter campaign — was designed around the relationship between BTS and their fans. "For OREO to be the first snacking brand we've collaborated with globally is a huge honor," BTS said in a statement.
Mark June 1 in your calendar. Your purple-wafer era starts now.
