Jimmy Choo is the contemporary fashion house that defines the odds of fashion by creating its name from purses and footwear products. The brand offers glamorous and exclusive shoe designs giving elegant looks to the modern woman.  The brand has a fashionable and exceptional combination of shoes and handbags specially designed for all occasions. Jimmy Choo is a famous British luxurious fashion brand that is especially known for its exclusive products. The brand creates luxury shoes, handbags, fragrances, and accessories and ranks among the top best international footwear brand. The products are highly crafted, giving the 21st-century women confidence in every stride.

Jimmy Choo history

The craftsmanship traces back to the '90s, with Jimmy Choo, the brand's founder, working as a shoemaker.  J. Choo Limited was established in 1996 by the creative couture shoe designer (Jimmy Choo) and Vogue accessories editor Tamara Mellon. The fashion house was based in the East end of London. Jimmy's high-end designs were praised and attracting high influential characters such as Diana, princess of wales.  The founder's family line has shoes making history as Choo's father was a cobbler.  Their first store was based on the first floor of their home. From this setting, Jimmy's interest in shoe products grew.  

Jimmy Choo created his first pair of shoes at the young age of 11 years. He worked in the family business, perfecting his skills later to establish the Jimmy Choo fashion house.  Jimmy studied at Cordwainers Technical College (Cordwainer artist in leather shoemaking).  His talent was exceptional, for he used python and fish skin to create deluxe shoes. Though, the brand history is never complete without Jimmy Choo's niece, Sandra Choi (was 17 years back then). She left to study in London (Central St Martins) but joined Choo in managing the brand. 

Jimmy Choo fame and recognition

Jimmy Choo's fashion brand is and was the best and most recognized fashion house. Celebrities and pop culture brought the brand to its limelight with famous characters such as Princess Diana, Beyoncé Knowles, and Julia Roberts are going for this fashionable and exclusive brand. The twin daughters of George W. Bush also wore Jimmy Choo stiletto boots for their father's inauguration ceremony. 

The fashion brand has been featured in different television series (sex in the city and the Sopranos). Jimmy Choo has also featured eight times in the Vogue magazine. The accessories editor Tamara Mellon ensure the brand was in different runways and fashion shoots. Thus promoting the brand among many nationalities. They also have ready-to-wear footwear, which is created from twenty pairs of handmade shoes every week. 

Jimmy Choo heritage

Though the brand had gained its fame, Jimmy believed in making high-quality shoes. The designers would create shoes for specific customers according to orders. He didn't like factory-made footwear and opted for handmade quality. Later Tamara joined the company to start mass production, but with time Choo went back to creating handmade shoes by appointment. The shoes are unique and are branded as Jimmy Choo couture handmade.

Iconic purses (handbags) 

From exclusive footwear to exquisite handbags, Jimmy Choo has a great taste for women purses. Creating functional shoulder bags and clutches to give modern women classism and elegancy on every occasion. The purses are designed with quality fabrics and styles and perfect finishing. Women can enjoy a variety of designs and types and colors to suit their closet.  The brand caters to brides with a great collection of Jimmy's Choo bridal collection of handbags, shoes, and accessories.

There is an exclusive designer clutch purse labeled as Riley tote; it is made from the goat leather and best for both office and casual wear.  The brand specializes in glamorous women purses and shoes to create confidence and classism.

Jimmy Choo stores 

The brand has expanded to different horizons and open stores in London and other parts of the world. They also work with 21st-century technology to reach more clients globally.  The company uses online and offline stores and platforms to promote business today. Jimmy Choo's first stores operated in 1996 in Motcomb Street in London.  They served and expanded the company (2years later) to the US, where they opened two stores in New York City and Beverly Hills.

The company founder proceeded to open more directly operating stores collaborating with local partners.  Today the company has ventured into many parts of Asia (China, Hong Kong, and Japan). The luxurious fashion house also works with secondary outlets like Saks Fifth Avenue and other small boutiques like the Woodbury common premium outlets. 

Conclusion

Jimmy Choo's fashion house makes footwear fashion more meaningful in women's lives today. The unique product blending in with casual and office wear to give women confidence in daily activities.  The brand has built its perfect name by winning various awards like the British Fashion Council in 2008. They have awards from the footwear news brands in 2009 Nordstrom Partners. These just a few to mention the brand has made the right name in the fashion industry. The products are essential for every woman and designed perfectly to accommodate all ages in the modern world.