BTS, TWICE, and More: Singers' Brand Reputation Rankings for December Released

BTS
(Photo : BTS Twitter)

On Dec. 27, Sunday, the Korean Brand Research Institute released their brand reputation rankings for singers in South Korea for the month of December. Keep on reading to see the whole rankings here.

The Korean Brand Research Institute analyzed 142,594,505 pieces of data from Nov. 27 to Dec. 27 concerning numerous singers in South Korea. To determine their brand reputation index, they determine a singer or a group of singers consumer participation index, media index, communication index, and community index. Compared to the available data of 154,486,827 in November, the data decreased by 7.70%.

The brand reputation ranking is an index determined through data analysis and analyzes the habits of consumers and the impact of singers on brand consumption. Through the analysis of a singer or a group of singers' brand reputation, we can see the positive and negative influences of a singer the media's interest in them, and the amount of attention they receive from consumers.

First place goes to BTS (RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook) ranked at first place with a brand reputation index of 14,129,164. They have a participation index of 3,655,182, a media index of 3,513,070, a communication index of 3,658,559, and a community index of 3,302,354. Compared to their brand reputation index of 16,394,907 in Nov., their index dropped by 13.82%.

BTS
(Photo : BTS Twitter)

The second place goes to Lim Young Woong, a popular trot singer, with a brand reputation index of 10,573,509. He has a participation index of 4,349,794, a media index of 1,496,439, a communication index of 2,052,143, and a community index of 2,675,134. Compared to his brand reputation index of 11,604,047 in Nov., his index dropped by 8.88%.

Lim Yong Woong
(Photo : Tizzo C&C)

BLACKPINK (Jisoo, Jennie, Rosé, and Lisa) ranked in third place with a brand reputation index of 7,999,418. The girl group has a participation index of 779,600, a media index of 2,016,628, a communication index of 2,799,690, and a community index of 2,403,500. Compared to their brand reputation index of 6,154,886 in Nov., their index rose by 29.97%.

BLACKPINK
(Photo : BLACKPINK Jisoo Instagram)

TWICE (Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu) snagged fourth place with a brand reputation index of 5,578,631. The girl group has a participation index of 900,170, a media index of 1,404,990, a communication index of 989,925, and a community index of 2,283,547. Compared to their brand reputation index of 9,987,614 in Nov., their index fell by 43.64%.

TWICE
(Photo : TWICE Instagram)

Fifth place goes to Young Tak, another popular trot singer, with a brand reputation index of 5,448,629. They have a participation index of 1,973,401, a media index of 926,367, a communication index of 1,187,706, and a community index of 1,361,155. Compared to his brand reputation index of 4,823,777 in Nov., his index rose by 12.95%.

Young Tak
(Photo : YouTube)

From 6-30, the ranking goes:

6. Oh My Girl

7. IZ*ONE

8. NCT

9. IU

10. SEVENTEEN

11. GFRIEND

12. MAMAMOO's Hwasa

13. Girls' Generation's Taeyeon

14. EXO

15. Kang Daniel

16. Lee Seung Gi

17. Jessi

18. MAMAMOO

19. Lee Chan Won

20. Im Chang Jung

21. Chung Ha

22. Red Velvet

23. Sunmi

24. ITZY

25. Red Velvet's Joy

26. Jang Beom June

27. Song Ga In

28. Jang Min Ho

29. Jung Dong Won

30. Baek Yerin

Did your favorite singer make it to the list?

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Written by Alexa Lewis

Tags
BTS
BLACKPINK
Twice
Oh My Girl
IZONE
IZ*ONE
nct
IU
seventeen
GFRIEND
MAMAMOO
Hwasa
Girls Generation
Girls Generation
SNSD
Taeyeon
EXO
Kang Daniel
Lee Seung Gi
Jessi
Im Chang Jung
Chungha
Chung Ha
Red Velvet
Sunmi
Itzy
Joy
Jang Beom Jun
Gain
Ga In
Minho
min ho
Baek Yerin

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