CRAVITY Comeback in Full Swing for “Season 3 Hideout: Be Our Voice”
CRAVITY has announced their full comeback schedule ahead of their January 2021 comeback, "Season 3 Hideout: Be Our Voice."
The South Korean boy group under Starship Entertainment - composed of Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin - has begun its promotion on December 21, with the release of its teaser poster in their SNS accounts. Featuring a bluish theme and a distinct aesthetic, with the words "BE OUR VOICE" displayed in a Broadway signage style.
RELATED ARTICLE: CRAVITY Set for January 2021 Comeback With 'Season 3 Hideout: Be Our Voice'
Since then, the group's activities and the hype surrounding "Season 3 Hideout: Be Our Voice" have only increased in frequency and intensity - releasing their promotion schedule on December 22. CRAVITY has been constantly updating its fans - officially known as LUVITY - and engaging with them regularly through the CRAVITY PARK series available on the group's Naver V Live and YouTube channel.
On December 27, the Starship Entertainment boy group released "[CRAVITY] HIDEOUT: PROLOGUE FILM SEASON 3," adding a deep visual appeal to the upcoming EP release. In the 6:31 short film, their names are called by their names from different locations, such as Seongmin going down the stairs or Minhee from a building rooftop.
"When you call my name... I feel my presence," the prologue video stated.
Near the end of the video, all nine members come together at what appears to be an arcade before gathering in a homely room, chatting among each other.
Moving closer to the targeted January 19, 2021 release date, and in accordance with their schedule, the tracklist for the "Season 3 Hideout: Be Our Voice" has been unveiled. The seven-track album opens with the song "My Turn" and ends with "Give Me Your Love." Popular singer-songwriters and Starship Entertainment collaborators were attached in the lyrics and composition of the songs - Daniel Kim, Moon Kim from the 153/Joombas Music group, JQ and members of his Makeumine Works, and more.
Shortly after the New Year, LUVITY around the world can expect a series of concept photo reveals as well as a series of V-Live sessions featuring CRAVITY themselves. The first music video teaser is expected to drop on January 14, followed by another teaser on January 16. A preview of the album will be unveiled on January 18, a day before the album's official release.
CRAVITY's 2021 comeback with "Season 3 Hideout: Be Our Voice" follows their previous extended play release, "Season 2 Hideout: The New Day We Step Into," first released last August 24. Led by the single, "Flame," the "Season 2 Hideout" was a commercial success, even topping the South Korean album charts.
Despite debuting only in April this year, the latest Starship Entertainment boy group has already earned itself several accolades and recognition, making its mark in the industry as a super rookie group. Among the awards won by CRAVITY include the Dong-A Pick Awards' "Idol Pick Super Rookie," 2020 Mnet Asian Music Awards' (MAMA) "Best New Male Artist" awards, 2020 Asia Artist Awards' "Male Potential Artist" Award, and more.
