BTS, BLACKPINK, and More: Idol Group Brand Reputation Rankings for February Revealed

On Saturday, Feb. 20, the Korean Brand Research Institute released their idol group brand reputation rankings for the month of February. Keep on reading to see who rose above the ranks.

From Jan. 20 to Feb. 20, the Korean Brand Research Institute analyzed 125,533,291 pieces of big data to determine an idol group's participation index, media index, communication index, and community index to calculate the group's brand reputation index. Compared to the available 163,832,057 big data in Jan.2021, the available data decreased by 23,38%.

BTS Tops The Brand Reputation Ranking List

Taking the throne at number one is BTS (RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook) with a brand reputation index of 12,665,136. The boy group has a participation index of 1,914,616, a media index of 2,121,644, a communication index of 4,209,706, and a community index of 4,419,171. Compared to their brand reputation index of 15,664,084 in Jan., their index dropped by 19.15%.

BTS
(Photo : BTS)

BLACKPINK is The Most Popular Girl Group of Feb. 2020

BLACKPINK (Jisoo, Jennie, Rosé, and Lisa) took home the second-place spot with a brand reputation index of 9,603,520. The girl group has a participation index of 497,522, a media index of 771,774, a communication index of 4,323,042, and a community index of 4,011,153. Compared to their brand reputation index of 11,865,603 in Jan., their index dropped by 19.00%.

BLACKPINK
(Photo : BLACKPINK Twitter)

NCT Ranks Third

NCT (Taeil, Johnny, Taeyong, Yuta, Doyoung, Ten, Jaehyun, Jungwoo, Winwin, Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, Jisung, Lucas, Kun, Yangyang, Hendery, Xiaojun, Shotaro, and Sungchan) proved their unwavering loyalty, sitting at third place with a brand reputation index of 5,878,851. The boy group has a participation index of 268,664, a media index of 352,140, a communication index of 2,207,284, and a community index of 3,050,763. Compared to their brand reputation index of 5,847,126 in Jan., their index rose by 0.54%.

NCT
(Photo : NCT Twitter)

SEVENTEEN Snags the Fourth Place

SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, and Dino) with a brand reputation index of 5,764,813. The boy group has a participation index of 474,848, a media index of 349,206, a communication index of 2,049,706, and a community index of 2,891,054. Compared to their brand reputation index of 5,556,021 in Jan., their index rose by 3.76%.

SEVENTEEN
(Photo : SEVENTEEN Twitter)

IZ*ONE Round-Up The Top 5

Snagging fifth place is the Korean-Japanese girl group IZ*ONE (Kwon Eunbi, Miyawaki Saura, Kang Hyewon, Choi Yena, Lee Chaeyeon, Kim Chaewon, Kim Minju, Yabuki Nako, Honda Hitomi, Jo Yuri, Ahn Yujin, and Jang Wonyoung) with a brand reputation index of 4,975,851. The girl group had a participation index of 575,608, a media index of 548,752, a communication index of 1,782,562, and a community index of 2,068,928. Compared to their brand reputation index of 8,977,181 in Jan., their index fell by 44.57%.

IZ*ONE
(Photo : IZ*ONE Twitter)

Starting from No. 6, the 50 most popular groups for the month of February are:

6. GFRIEND

7. (G)I-DLE

8. TWICE

9. MAMAMOO

10. EXO

11. Oh My Girl

12. Red Velvet

13. SHINee

14. Lovelyz

15. aespa

16. APRIL

17. woo!ah!

18. BTOB

19. TREASURE

20. MONSTA X

21. Golden Child

22. THE BOYZ

23. 2PM

24. Girls' Generation

25. ITZY

26. fromis_9

27. Dreamcatcher

28. WJSN

29. Super Junior

30. BIGBANG

31. ASTRO

32. LOONA

33. TXT

34. Stray Kids

35. WINNER

36. ATEEZ

37. Sechskies

38. Cherry Bullet

39. Apink

40. CRAVITY

41. INFINITE

42. AB6IX

43. ONF

44. MIRAE

45. TVXQ!

46. Shinhwa

47. KINGDOM

48. CIX

49. VICTON

50. ENHYPEN

Did your favorite group make it to the top 50? Tell us in the comments!

For more K-Pop news and updates, always keep your tabs open here on KpopStarz.

KpopStarz owns this article.

Written by Alexa Lewis

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