BTS Jimin, Kang Daniel, and More: Idol Brand Reputation Rankings for February Released

On Sunday, Feb. 21, the Korean Brand Research Institute released their individual idol brand reputation rankings for Feb. 2021. Keep on reading to see who made it to the top rankings.

The Korean Brand Research Insititute analyzed 285,034,563 pieces of big data concerning 1,453 individual idols from Jan. 21 to Feb. 21. The Korean Brand Research Institute determines an idol's participation index, media index, communication index, and community index with the data analyzed. Compared to the 259,838,412 big data available on Jan. 21, the big data increased by 9.70%.

The brand reputation index helps determine the consumers' online habits and the positive and negative impact an idol has on a brand. It also measures their media volume, communication volume, and public interest.

BTS Jimin is the Most Popular Idol for Feb. 2021

BTS's Jimin snags first place with a brand reputation index of 10,940,994. The BTS member has a participation index of 741,913, a media index of 1,277,377, a communication index of 4,709,992, and a community index of 4,211,712. Compared to Jimin's brand reputation index of 8,016,940 in Jan., it rose by 36.47%.

BTS Jimin
(Photo : BTS Twitter)

Kang Daniel Ranks Second

Second place went to Kang Daniel with a brand reputation index of 10,679,813. The former Wanna One member and active soloist have a participation index of 2,499,004, a media index of 2,357,331, a communication index of 2,826,289, and a community index of 2,997,188. Compared to Kang Daniel's brand reputation index of 5,552,572 in Jan., it rose by 92.34%.

Kang Daniel
(Photo : Kang Daniel Instagram)

Cha Eun Woo Takes Home the Third Place

ASTRO's Cha Eun Woo ranked in third place with a brand reputation index of 9,987,639. The ASTRO member and actor has a participation index of 2,580,319, a media index of 2,915,933, a communication index of 2,314,901, and a community index of 2,176,486. Compared to Cha Eun Woo's brand reputation index of 5,420,184 in Jan., it rose by 84.27%.

Cha Eunwoo
(Photo : Cha Eunwoo Instagram)

Fourth Place Goes to BLACKPINK's Jennie

BLACKPINK's Jennie is the first female idol on the list, with a brand reputation index of 7,950,412. The "SOLO" singer has a participation index of 670,607, a media index of 1,158,089, a communication index of 3,088,770, and a community index of 3,032,945. Compared to Jennie's brand reputation index of 7,782,727 in Jan., it rose by 2.15%.

Jennie
(Photo : Jennie Instagram)

BTS's V Sits at Fifth Place

Fifth place went to BTS member V with a brand reputation index of 7,470,102. V has a participation index of 507,353, a media index of 1,371,814, a communication index of 2,385,242, and a community index of 3,205,693. Compared to V's brand reputation index of 7,055,289 in Jan., it rose by 5.88%.

BTS V
(Photo : BTS Weverse)

These are the TOP 50 Idols for the Month of February, According to the Korea Brand Research Insitute:

1. BTS's Jimin

2. Kang Daniel

3. ASTRO's Cha Eun Woo

4. BLACKPINK's Jennie

5. BTS's V

6. BLACKPINK's Rosé

7. TVXQ's Yunho

8. BTS's Jungkook

9. BTS's Jin

10. MAMAMOO's Hwasa

11. Super Junior's Kim Heechul

12. BTS's Suga

13. BTS's J-Hope

14. BLACKPINK's Jisoo

15. BTS's RM

16. TWICE's Jeongyeon

17. EXO's Baekhyun

18. BLACKPINK's Lisa

19. LOONA's Chuu

20. Park Jihoon

21. GFRIEND's Sowon

22. Hotshot's Ha Sungwoon

23. (G)I-DLE's Miyeon

24. Red Velvet's Seulgi

25. IZ*ONE's Kim Minju

26. NCT's Jungwoo

27. Oh My Girl's Seunghee

28. NCT's Jaehyun

29. Oh My Girl's Arin

30. IZ*ONE's Jang Wonyoung

31. Girls' Generation's Taeyeon

32. SHINee's Taemin

33. Kim Jaehwan

34. NCT's Mark

35. NCT's Doyoung

36. Red Velvet's Irene

37. aespa's Karina

38. BIGBANG's G-Dragon

39. SEVENTEEN's Jun

40. TWICE's Nayeon

41. THE BOYZ's Juyeon

42. aespa's Winter

43. (G)I-DLE's Soojin

44. (G)I-DLE's Yuqi

45. Girls' Generation's Yoona

46. SEVENTEEN's Mingyu

47. ITZY's Yeji

48. AB6IX's Lee Daehwi

49. NCT's Jisung

50. Red Velvet's Joy

Did your favorite idol make it to the top 50?

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Written by Alexa Lewis

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