On Saturday, May 8, the Korean Brand Research Institute revealed the brand reputation rankings of K-pop boy groups for the month of May 2021. Some of the biggest K-pop acts including BTS, NCT, and SEVENTEEN made it to the list.
Keep on reading to know what their rankings are for this month.
What are Brand Reputation Rankings?
Brand reputation rankings are determined through an analysis of various aspects such as consumer participation, community awareness, communication, and media coverage indexes.
The rankings show the positive and negative influence and the communication volume of a boy group, as well as the interest of the media and customer in them.
For the month of May, the Korean Brand Research Institute analyzed 51,242,292 of boy group brand big data that were collected from April 8 to May 8.
The data decreased by 0.45% compared to the April data of 51,474,174.
BTS is the Most Famous K-pop Boy Group in May 2021
First place on the brand reputation rankings for May 2021 goes to BTS (RM, Jin, J-Hope, Suga, Jimin, V, and Jungkook).
The septet has a brand reputation index of 13,630,137, which is 14.48% lower than their April index of 15,938,202. It is the sum of a participation index of 1,793,968, a communication index of 3,766,812, a media index of 3,679,334, and a community index of 4,390,023.
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NCT is the Second Most Popular K-pop Boy Group in May 2021
Coming in second place is NCT (Taeil, Taeyong, Kun, Johnny, Yuta, Jaehyun, Lucas, Doyoung, Ten, Mark, Winwin, Xiaojun, Jungwoo, Haechan, Yangyang, Hendery, Shotaro, Jaemin, Renjun, Jeno, Chenle, Sungchan, and Jisung) with a brand reputation index of 3,482,324, which fell by 2.59% compared to their April index of 3,574,966.
NCT has a communication index of 1,563,729, a media index of 718,681, a participation index of 169,312, and a community index of 1,030,602.
SEVENTEEN Announced as the Third Most Famous K-pop Boy Group in May 2021
SEVENTEEN (S.Coups, Hoshi, Joshua, Wonwoo, Jeonghan, Woozi, DK, Jun, Mingyu, The8, Vernon, Seungkwan, and Dino) took third place with a brand reputation index of 3,215,092, which is 4.15% lower than their index of 3,354,205 in April.
The boy group has a media index of 584,319, a participation index of 323,136, a community index of 898,502, and a communication index of 1,409,135.
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HIGHLIGHT Becomes the Fourth Most Famous K-pop Boy Group in May 2021
HIGHLIGHT (Yoon Doojoon, Lee Gikwang, Yang Yoseob, and Son Dongwoon) ranked fourth on the brand reputation rankings, having an index of 2,902,185. Compared to their April brand reputation index of 79,506, their May index increased by 3,550.27%, showing their incredible rise in fame.
The quartet has a communication index of 715,954, a media index of 966,903, a participation index of 419,232, and a community index of 800,097.
SHINee Revealed as the Fifth Most Popular K-pop Boy Group in May 2021
SHINee (Onew, Minho, Key, Taemin) maintains its position at No. 5 with a brand reputation index of 2,149,564. Their latest index fell by 7.33% compared to their April index of 2,319,673. The "Don't Call Me" singers have a participation index of 205,920, a community index of 566,241, a communication index of 764,962, and a media index of 612,441.
These are the Top 50 Most Popular K-pop Boy Groups in May 2021:
- The Boyz
- TOMORROW X TOGETHER (TXT)
- Super Junior
- Stray Kids
- MONSTA X
- Golden Child
- Sechs Kies
- F.T. Island
- Teen Top
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Written by Mhaliya Scott