The brand reputation rankings for boy group members this September has been announced!
On Sept. 18, the Korean Business Research Institute has released the list of the currently most popular male K-pop idols and their brand reputation indexes.
The rankings were determined after analyzing big data consists of the indexes in four aspects: media coverage, consumer participation, communication, and community awareness of 632 boy group members. These data were gathered from Aug. 18 to Sept. 18.
Through this analysis, the positive and negative evaluations of male K-pop idols in the four aspects aforementioned are measured.
BTS Jimin Takes No. 1 on Boy Group Member Brand Reputation Rankings for September 2021
According to the list the Korean Business Institute provided, BTS Jimin once again claimed first place in the boy group member brand reputation rankings.
BTS member Jimin remains the No. 1 popular male K-pop idol for the 33rd consecutive month. This September, he gained a brand reputation index of 4,856,577.
READ MORE: BTS, EXO, SEVENTEEN, & More: Boy Group Brand Reputation Rankings for August 2021 Announced
BTS Jimin's high-ranking phrases in his keyword analysis include "Filter," "ARMY," and "live." As for his highest-ranking related terms, the list includes "thankful," "communicate," and "moved."
Jimin's positivity-negativity analysis resulted in a score of 72.73, which shows a decrease of 19.80% compared to his score in August.
ASTRO Eunwoo Remains at No. 2 on Boy Group Member Brand Reputation Rankings for September 2021
Staying strong at No. 2 on the boy group member brand reputation rankings is ASTRO Cha Eunwoo. He accumulated a brand reputation index of 3,826,592 this September.
Compared to his brand reputation index for August 2021, it decreased by 13.11%. Despite this, ASTRO Eunwoo remains the No. 2 most popular male K-pop idol at present.
BTS V Climbs to No. 3 on Boy Group Member Brand Reputation Rankings for September 2021
BTS V successfully rose to No. 3 on the boy group member brand reputation rankings for this month. From Aug. 18 to Sept. 18, he accumulated a brand reputation index of 3,741,421.
Although he climbed to the Top 3 this September, BTS V's brand reputation index fell by 11.65% compared to the past month.
Meanwhile, two more BTS members made it to the Top 5, and these are Jungkook and Jin, who secured the fourth and fifth places respectively.
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BTS Jungkook garnered a brand reputation index of 3,223,834, while BTS Jin had 3,178,943.
The three other BTS members (Suga, RM, and J-Hope) entered the Top 15 for this month's brand reputation rankings.
Here is the Top 30 in the September Boy Group Member Brand Reputation Rankings:
- BTS Jimin
- ASTRO Cha Eunwoo
- BTS V
- BTS Jungkook
- BTS Jin
- NCT Taeyong
- NCT Doyoung
- BTS Suga
- BTS RM
- SHINee Key
- BIGBANG G-Dragon
- The Boyz Juyeon
- NCT Lucas
- BTS J-Hope
- JYJ Kim Junsu
- The Boyz Hyunjae
- 2PM Junho
- WINNER Song Mino
- NCT Mark
- JYJ Kim Jaejoong
- Highlight Yang Yoseob
- WINNER Kang Seung Yoon
- SHINee Jonghyun
- The Boyz Younghoon
- The Boyz Sunwoo
- The Boyz Q
- TXT Soobin
- The Boyz Sangyeon
- SHINee Minho
- Highlight Lee Gikwang
Is your favorite boy group member included in the Top 30?
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Written by Mhaliya Scott