On August 21, KST, the Korean Business Research Institute, announced the individual boy group member's brand reputation rankings for the month of August.
The basis of the rankings is from the total brand reputation index that included the analysis of consumer participation, communication, media coverage, and community awareness indexes of 632 boy groups from the big data collected from July 21 to August 21.
The big data gathered for August is 92,477,866, a decrease of 5.47 percent from last month's.
BTS Jimin is the No.1 Most Popular Boy Group Member in August
Taking the No.1 spot for 32 consecutive months on the boy group member brand reputation rankings is BTS' Jimin.
According to the Korean Business Research Institute, Jimin has a total brand reputation index of 6,055,559, with a participation index of 1,012,090, a communication index of 2,334,789, a media index of 938,819, and a community index of 1,769,860.
Compared to his brand reputation index back of 5,772,316 back in July, Jimin's index for August saw an increase of 4.91 percent.
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Jimin's highest-ranking related terms were "mysterious," "breakthrough," and "donate," while his highest-ranking phrases for keyword analysis were "fandom," "ARMY," and "music."
In Jimin's ratio analysis, his positive ratio was analyzed to be 83.71 percent, which is a 4.91 increase from his brand reputation index in July. A more detailed analysis shows that Jimin's brand consumption fell by 19.88 percent, his brand issue decreased by 18.28 percent, brand communication decreased by 29.53 percent, while his brand expansion increased by 13.62 percent.
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ASTRO Cha Eun Woo, BTS Jin, V, and Jungkook are the Top 5 Most Popular Boy Group Members in August
In second place on the boy group member brand reputation rankings is ASTRO's Cha Eun Woo, who has a brand reputation index of 4,403,703, with a participation index of 1,069,887, a communication index of 1,004,984, a media index of 971,723, and a community index of 1,357,110. Compared to his brand reputation index of 4,354,821 back in July, Cha Eun Woo's index for this month increased by 1.12 percent.
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In third place is BTS' Jin, with a total brand reputation index of 4,273,770, and has a participation index of 767,433, a communication index of 1,037,553, a media index of 705,866, and a community index of 1,762,918. Jin's brand reputation index increased by 27.13 percent as compared to his July index of 3,361,719.
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Another BTS member taking the No.4 spot if V, who has a brand reputation index of 4,234,945 in August. V has a participation index of 896,497, a communication index of 1,277,932, a media index of 839,531, and a community index of 1,220,985. For August, his index decreased by 6.06 percent as compared to his index of 4,508,340 in July.
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Taking the No.5 spot is BTS' Jungkook whose brand reputation index is 3,894,741, with a participation index of 643,583, a communication index of 1,203,725, a media index of 592,432, and a community index of 1,455,001. His index also saw a decrease of 6.31 percent, with his index back in July being 4,157,246.
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Here are the Top 30 of the August Boy Group Member Brand Reputation Rankings:
1. BTS Jimin
2. ASTRO Cha Eun Woo
3. BTS Jin
4. BTS V
5. BTS Jungkook
6. BTS Suga
7. BTS RM
8. BIGBANG G-Dragon
9. Super Junior Heechul
10. 2PM Junho
11. BTS J-Hope
12. SHINee Key
13. WINNER Kang Seung Yoon
14. SHINee Jonghyun
15. WINNER Song Mino
16. NCT Jungwoo
17. EXO D.O
18. NCT Jaehyun
19. THE BOYZ' Hyunjae
20. GOT7 Jinyoung
21. THE BOYZ Juyeon
22. SHINee Onew
23. Highlight Yoon Doojoon
24. NCT Mark
25. NCT Doyoung
26. TVXQ Changmin
27. NCT Taeyong
28. Highlight Yang Yoseob
29. EXO Kai
30. MONSTA X Minhyuk
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Written by Robyn Joan