Concepts are themes K-pop groups stick with when promoting their music. While most groups stick with similar concepts, these four K-pop groups have no problem tackling vastly different themes. Keep on reading for all the details.

1. Red Velvet

(Photo : 매일경제)
4 K-Pop Girl Groups That Pull Off Any Concept: TWICE, Red Velvet, MORE!

Red Velvet is often dubbed the "concept queens" of the third generation due to their ability to digest any concept.

When Red Velvet first debuted, they rocked a bright, tropical concert for "Happiness." They have songs that are cute concepts, such as "Rookie" and "Russian Roulette." On the other hand, they can also be dark, as seen with "Bad Boy" and "Peek-a-Boo." They have also been refreshing, as seen with "Red Flavor" and "Power Up."

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Red Velvet has "red" and "velvet" music. Their "Red" side is hip-hop, funk, and electronic-style music. On the other hand, their "Velvet" side is more R&B, ballad, and jazz-inspired.

2. TWICE

(Photo : 서울경제)
4 K-Pop Girl Groups That Pull Off Any Concept: TWICE, Red Velvet, MORE!

Though TWICE is well-known for their cute performances, the nine-member girl group has not been afraid of steering away from that. In the last seven years of their career, they have tried a multitude of styles and pulled all of them off easily!

As mentioned, TWICE is beloved for their cute songs, such as "What is Love?" and "Cheer Up." However, they have also rocked the elegant concept with "FANCY" and "Feel Special." In addition, "I CAN'T STOP ME" was retro-inspired, and "CRY FOR ME" was notably darker than other TWICE songs.

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For their Japanese release "Perfect World," TWICE showed they can even pull off the girl crush concept!

3. Apink

(Photo : 동아일보)
4 K-Pop Girl Groups That Pull Off Any Concept: TWICE, Red Velvet, MORE!

Apink is mainly known for her cute concepts. However, as they have been in the industry for over a decade, it is no surprise that their concept has shifted to something more mature and darker.

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Apink's cute songs that earned them fame include "NoNoNo" and "Mr. Chu." Now, they opt for more mature-sounding songs such as "I'm so sick," "%%," and "Dilemma."

4. LOONA

(Photo : 이데일리)
4 K-Pop Girl Groups That Pull Off Any Concept: TWICE, Red Velvet, MORE!

Before LOONA debuted as a whole group, the members debuted as soloists and in sub-units. There, they released songs in various genres, from ballads to pop to hip-hop. Each member brought something new to the table, proving their versatility as artists.

When LOONA first debuted, they rocked a cute concept with "Hi High." Despite that, LOONA is known for their more powerful songs, such as "PTT (Paint The Town)" and "So What."

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Their most recent song, "Flip That," is summery and pure.

Are there any other group that deserves to be on this list? Tell us in the comments below!

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Written by Alexa Lewis