HYBE Has Promotion Favoritism Between LE SSERAFIM, NewJeans? Here's Why

K-pop fans often dub 2022 the "Year of Girl Groups," as manifested by how different talent agencies debuted dominant and prominent girl groups who smashed record after record. These girl groups enchanted the fans because of their mesmerizing charm, youthful vibes, and strong point talents.

Under HYBE Labels, LE SSERAFIM and NewJeans commenced their career campaigns this 2022. However, some HYBE stans noticed that the entertainment agency has different ways of promoting the two girl groups.

Do HYBE Labels have promotion favoritism between the 'ANTIFRAGILE' singers and 'HYPE BOY' singers? Stay tuned to this article to know more!

HYBE Stans Think THIS Girl Group is Favored by the Agency

Immediately climbing the walls of stardom, rookie groups LE SSERAFIM and NewJeans have introduced their signature styles.

With NewJeans' 'Attention,' the public went craze as the girls delivered a groovy song that highlighted a bustling beat, rhythmic vibes, and rich harmonies.

Also, the girls' concept of reviving sports jerseys, Y2K hair and fashion, pretty preppy, and new "it-girl" make-up look bring the fans to reminisce generational trends with twists.

Netizens have cited that NewJeans' fashion style and "fresh concept" are motivating components in increasing the girl group's acceptance in the local and international landscape.

Watch NewJeans' debut music video here:

Meanwhile, LE SSERAFIM's 'FEARLESS' was complimented as a daring and notable track as it generated a "sleek atmosphere" that accompanied the message of confidence. But fans cited that the overall "girl crush" concept of LE SSERAFIM is no longer a trend in K-pop and is somehow considered "overrated."

Watch LE SSERAFIM strike their fearless side here:

Although both girl groups are recognizable because of their debut songs, HYBE stans think NewJeans' debut became more favorable to the public. This is credited to how HYBE Labels promoted them.

Controversy on LE SSERAFIM's Music Show Win

LE SSERAFIM was fearlessly criticized by the viewers for having cheated in a music show upon grabbing the win against strong contenders such as Lim Young Woong and (G)I-DLE. Since based on the digital music achievements, the 'FEARLESS' singers were trailing from their sunbaenims, and the only ace of the group back then was the broadcast score.

THIS STORY MIGHT INTEREST YOU: LE SSERAFIM Sakura Opens Up About Struggles of Debuting in Korea

Moreover, fans have noticed that HYBE Labels promotes NewJeans as a group while selected members of LE SSERAFIM are promoted.

For instance, even though LE SSERAFIM has three members who have established their fame because of being former members of IZ*ONE and competitors of Produce48, HYBE did not put enough effort into improving their image.

But HYBE Labels focused on the group's prima ballerina, Kazuha.

Fans pointed out that this is not Kazuha's fault, but it seems that the agency is taking advantage of her sweet visuals and image that make the audience remember Bae Suzy. Alongside, Kazuha receives individual projects, such as her being chosen as the latest muse of Etude House.