10 Most Popular K-pop Girl Groups in August 2023: NewJeans, BLACKPINK, More!

In August, K-pop has shown its unwavering momentum through our favorite K-pop artists' new music releases, variety show appearances, and many more. Apart from their schedules, K-pop groups are known to have lengthy schedules that can lead to exposure.

The Korean Business Research Institute has officially released their brand reputation rankings for the month of August, which involves female K-pop idol groups.

The final results were derived from several factors, such as the participation of consumers, media coverage, and other activities that can generate buzz. According to the list, the data was covered from July 13 to August 13.

Here are the 10 most popular K-pop girl groups in August 2023!

1. NewJeans

NewJeans came in first place for August 2023. In their position, the "OMG" hitmakers gained a 44.56 percent score increase, concluding to a brand reputation index of 8,246,017. As for their positivity-negativity analysis, they also received 85.07 percent in their positive reactions.

For the month of August, NewJeans quickly stormed the K-pop community with their new music and performances. They also continued to solidify their skyrocketing popularity and impact across international areas, as the group has shown no signs of stopping.

2. BLACKPINK

On second place, BLACKPINK claimed No. 2 due to a decent 21.30 percent score increase, leading to their brand reputation index of 4,206,378. The group also gained attention not just for their group activities, but also their strong social media presence individually.

3. LE SSERAFIM

LE SSERAFIM made it on No. 3 with a brand reputation index of 3,390,502. This is also due to a 21.30 percent score increase. Apart from this placement, LE SSERAFIM also gained buzz for their group activities.

4. IVE

IVE reeled in a brand reputation index of 3,220,636 and a score rise of 9.60 percent. The group is also active in their advertisements, special performances on various events, and social media updates, which led them to claim the No. 4 spot.