BRIIZEs and Bunnies debated regarding RIIZE's homepage, which bore visual similarities to NewJeans' cyber concept for Phoning.

Here's the full story.

Did RIIZE Copy NewJeans? SM Entertainment Under Fire for 'Plagiarizing' Girl Group's Cyber Concept

On December 28, netizens gathered in an online forum and discussed the new updates on RIIZE's official website.

According to the post, the author uploaded a glimpse of the homepage, which features retro phone features from the 90's. Many were delighted with RIIZE's new upgrade, bringing in positive comments from BRIIZEs.

•  "Wow, I'm excited for this."
•  "What in the world? What is this? Is this a Cyberworld concept? I can't even fathom."
•  "It looks like the trend is going for the pixel look lately."
•  "Is that the 2D phone concept? It reminds me of phones from back in the day."

However, majority of netizens aired out that the website's visuals resembled NewJeans' concept. Some even disagreed with the claims, saying that comparing the two groups' concepts was unnecessary, while others argued the post was made to incite hate.

Read their comments below:

•  "This is kind of similar to NewJeans' concept."
•  "Just looking at the pictures, they look so different and if you searched Y2K, you'll see that NewJeans' concept was way overdone in the past."
•  "This isn't Bunnies' point of view. People are using this to drag NewJeans, calling their concept overly done? Don't tolerate this, Bunnies."
•  "This is just asking for hate towards both RIIZE and Newjeans."
•  "Go fight among your own groups and stop using NewJeans to hate on others."

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In a separate platform, some international fans elaborated on K-pop's concept saturation. They also imparted how much NewJeans influenced the K-pop industry this 2023.

•  "That's the boring thing about K-pop. A group picks up a trend and then becomes saturated after a year. Korean companies are all copycats."
•  "It's obvious that NewJeans did not invent the concept at all, but you can't deny that they popularized it again."
•  "NewJeans influenced K-pop so hard this decade, they became the new blueprint for the whole industry and future generations."

On social media platform X (Twitter), netizens drew their frustration against SM Entertainment for "copying" NewJeans' concept.

  What's your take on their discussion? Let us know in the comments below!

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Written by Riely Miller