K-pop girl group Aespa's upcoming limited-edition album has ignited fierce controversy among fans after SM Entertainment announced the Dirty Crew Ring Version would cost 202,000 won (approximately $147 USD) at full price, currently discounted to 163,000 won ($119 USD).
The special edition of the Dirty Work single album, set for release on July 4, includes a silver ring, surgical steel necklace chain, package box, QR card, and five photo cards.
The pricing of the album has drawn sharp criticism from fans who pointed out the massive price difference compared to standard album versions. Regular editions of Aespa's Dirty Work album are priced between 15,100 won ($11 USD) and 31,900 won ($23.20 USD), making the limited edition more than six times more expensive.
Fan reactions on social media platform Instiz revealed widespread frustration with the pricing strategy, with one user saying it is very expensive. Another questioned whether the included accessories justified such a high price point.
Some fans also directed their complaints toward SM Entertainment under Aespa's official social media posts about the album announcement. Despite the backlash, other netizens admitted the product appeared tempting even though it is very expensive, with some people commenting that they would still like to buy it for themselves and others predicting that the album will still be sold out.
The controversy comes as the girl group prepares to release their single album Dirty Work on June 27, marking their first Korean comeback since October 2024's Whiplash mini-album. The single will feature the title track, a version with rapper Flo Milli, an English version, and an instrumental track.
This pricing debate follows SM Entertainment's history of releasing expensive special editions, including Aespa's previous Armageddon CD player version priced at 145,000 won (roughly $106 USD), which sold out rapidly despite being seven times more expensive than regular albums. The company has faced ongoing criticism from fans regarding album pricing strategies and revenue distribution practices.
The limited-edition ring version aims to symbolize the connection between Aespa and their fanbase MY, with the accessories designed to complement the song's bold visual concept. Pre-orders for the special edition began on June 20 through various online music retailers.
