Postmodern Jukebox's Robyn Adele Anderson On The Challenges Of Covering 'Gentleman' By Psy [EXCLUSIVE]

Last spring, two amazing things happened within a month of each other:

1. On April 12, Psy released his eagerly awaited follow-up single "Gentleman," which, according to Billboard, set the record for the most YouTube views in 24 hours, becoming the fastest music video to reach 100 million views. 

2. On May 10, Baz Luhrmann's adaptation of "The Great Gatsby" was released in theaters and the world became swept up in the allure of the roaring '20s once again.

It didn't take me too long for me to realize that what the Internet needed, was a Gatsby-inspired cover of "Gentleman" and there was only one band that could pull it off, Postmodern Jukebox.

I started singing with Postmodern Jukebox back in February of 2013.

Formed and led by the amazingly talented pianist and arranger Scott Bradlee, I was honored to be included in this multi-faceted and equally talented collective of musicians.

Rather than trying to replicate songs, the main goal of Postmodern Jukebox is to alter songs in a way that is antithetical to their original genre. For, us this means taking contemporary pop songs and covering them as vintage jazz standards.

After receving a request from a fan to do a jazz cover of Macklemore's "Thrift Shop," we attempted our first video as a group.

Scott, being the musical genius that he is, was able to come up with a ragtime piano arrangement almost instantaneously upon hearing "Thrift Shop" for the first time. 

The main challenge for me was not only memorizing all of Macklemore's swift and unmetrical lyrics, but creating a melody that allowed the song to flow smoothly, without sounding too repetitive.

Once I had my part down, Scott assembled our bassist Adam Kubota, our drummer Allan Mednard and myself into his living room, to create our first musical masterpiece.

Much to our surprise, the video went viral in a matter of hours.

It accumulated 1 million YouTube views in just over a week and now has over 4 million views, one year later.

Although we were a far cry from Psy's record-breaking 650 billion views, our overnight success motivated us to try our hand at covering other mainstream pop artists across a variety of musical genres.

In the following months we had reimagined Ke$ha as country, Swedish House Mafia as ragtime, and Justin Bieber as swing. 

Since it was a few months too late to attempt to cover "Gangnam Style," we were excited to see that Psy had released his second song, "Gentleman," which was just as popular and just as over the top.  

Now was the time to truly challenge ourselves and attempt to cover a song that not only lacked a prominent melody, but lacked lyrics that I understood.

I have studied several languages over the years, including Spanish, German, Turkish and Arabic. Korean, however, was not on my list of familiar languages. And as much as I would like to learn it someday, I didn't have nearly enough time to become fluent for the sake of the video.

So I took the easy way out, and Googled various transliterations of "Gentleman," many of which were mostly likely transcribed by anglophones, and fused them together.

While my intention was to select the most familiar sounds to replicate, I ended up creating an unintelligible Frankenstein of sounds that somewhat resembled Korean.

Some have commented that it resembles gibberish.

In order to memorize all these new words phonetically, I incorporated another unfamiliar language to use as a mnemonic device--the gibberish equivalent of sign language.

I do not know any sign language beyond the alphabet, so instead I made up gestures that correlated with each sound that resembled a word in English. Much like a toddler or a chimpanzee, the secret to much of my lyric learning entails motor-cognitive activities.

I realize now that it might have been easier to just learn Korean.

Once I was able to sing the words without making nonsensical (and probably offensive) hand movements, I focused on transforming a mostly monotonal melody into a number worthy of the "Great Gatsby" soundtrack.

In order to create elements of contrast, I made up a new melody for the chorus, changed it to a major key, and emphasized the already Charleston-esque rhythm.

For the verses, I expanded the pre-existing chromatic scale patterns. Together with Scott's piano and horn arrangement, we managed to create an Eastern tone that was reminiscent of the "exotic orientalism" that was all the rage in the 1920s.

To kick up the authenticity up a notch, we even threw in two flapper girls to dance energetically in the foreground.

Like all our videos, it took us a few tries to get it just right, especially since everything is recorded in one take.

After a few practice runs, we were left with 20 minutes to spare. Several musicians had to run off to their next gig, the dancers were on the verge of collapse, and I didn't have enough time to cheat and write down all the lyrics on a white board. 

Despite knowing that the majority of the world's population would not know if I pronounced a word incorrectly and despite the fact that I was already pronouncing half of the words incorrectly, I tried my best to sing the song as accurately as possible without stopping, which happened on our third and final take, with only five minutes to spare.

After some minor editting, we uploaded the video to YouTube and anxiously awaited the internet's response. To our relief and delight, it quickly racked up over 100,000 views in a day and about 600,000 in the first week.

Despite receiving mixed reviews on the accuracy of my Korean pronunciation, our cover now has over 2 million views.

Check out the Postmodern Jukebox version of "Gentleman" RIGHT HERE

           

Robyn Adele Anderson is the lead singer of the genre-bending New York City musical collective Postmodern Jukebox. The group has received over 44 million YouTube views for their innovative jazz, doo-wop and soul reinventions of modern pop hits, including "Gangnam Style" by Psy. 

Tags
Postmodern Jukebox
Robyn Adele Anderson
Gentleman
Join the Discussion

Latest Photo Gallery

Real Time Analytics