Prior to the rise of K-pop and Hallyu, the fashion industry rarely selects Korean celebrities much more a K-pop idol to represent the top luxury brands. However, with the skyrocketing influence and power of K-pop groups and idols throughout the world, the following fashion houses and companies noticed these following personalities and made them their Korean and global ambassadors!
'Fendi' Is The New Trending Item Because of Taeyang?
The two K-pop superstars showed off their furry gifts from Italian luxury fashion brand Fendi.
Olympian Kim Yuna and actress Kim So Young posed with their Seoul Peek-a-Boo Project charity bags for the November issue of Elle. A special online auction is currently taking place as shoppers bid for the unique designs.
Ha Ji Won rocked Fendi from head to toe in the November issue of Elle. The star's autumn pictorial was created in collaboration with the Seoul Peek-a-Boo Project and she designed a unique purse that would be sold to fund a chosen charity.