K-Pop fans are known for their utmost loyalty to their biases. They're even willing to spend a tremendous amount of money on spoiling their biases for a special occasion. After EXO-L surprised EXO with Time Square ads for its 5^th anniversary a week ago, Jessica Jung's fans also don't want to miss the chance to wish their idol a happy birthday with the same exact thing.

Jessica Jung will have her 28^th birthday on April 18. To celebrate the special moment, her fans have prepared a big surprise for her. Allkpop reported, Jessica's Chinese fan-club, JungSooYeonBar, have paid a grand amount of bucks to display a video ad for Jessica Jung's birthday on New York's Time Square.

They choose that particular location since it's a perfect location to display their love for ex-Girls' Generation member in front of approximately 330,000 people on daily basis. New York's Time Square is also a few miles away from Jessica's fashion store Blanc & Eclare, which is located in Soho. The video ad includes Jessica's "Fly" and "Wonderland" music video, along with her scenes from Blanc & Eclare ad. The video will play on every 18 minutes on 11 LED displays from April 15-21.

Netizens have been congratulating Jessica ahead of her actual birthday. They think that she deserves every tiny bit of fans' extravagant affection. The multi-talented artist proves that she can shine brighter although she's no longer a member of a legendary girl group.

Jessica Jung, who recently made the list of Forbes' 30 Under 30 Asia, wants to return fans' extravagant surprise through a teaser of her new single "Because It's Spring". The singer will release the full version of her latest single the same day she celebrates her birthday.

Jessica pulls off a playful look in her teaser as the video displays multiple video footages of her in various angles.  Look out for "Because It's Spring" on April 18 and don't forget to wish Jessica the happiest birthday!