On Saturday, Mar. 20, The Korean Brand Research Institute released their March 2021 brand reputation rankings for individual male idols. From BTS Jimin, ASTRO Cha Eun Woo, SHINee Minho, and more, who do you think landed at No. 1? 

What are the Brand Reputation Rankings?

The brand reputation rankings is an index created through the analysis of big data. It is used to find the online habits of consumers and see what influences brand consumption. By analyzing individual male idol's brand reputation index, it is possible to measure the positive and negative influence of a male idol on a brand, the media's interest in them, consumer's interest, and communication volume.

In order to analyze this month's individual male idol brand reputation rankings, the Korean Brand Research Institute analyzed 11,032,619 pieces of data concerning 653 individual male idols from Feb. 20 to Mar. 20.

The brand reputation index is determined from the participation index, media index, communication index, and community index. Compared to last month's 117,152,545 pieces of big data available, this month decreased by 5.83%.

BTS Jimin is the Most Popular Male Idol for March 2021

Sitting in the first place (again!) is BTS member Jimin with a brand reputation index of 6,488,864.

Jimin has a participation index of 671,545, a media index of 1,255,744, a community index of 2,261,571, and a communication index fo 2,300,003. Compared to his brand reputation index of 7.51 million in Feb. 2021, his index fell by 7.98%.

(Photo : BTS Twitter)

ASTRO Cha Eun Woo is the 2nd Most Popular Male Idol for March 2021

Trailing after BTS's Jimin is ASTRO member Cha Eun Woo with a brand reputation index of 5,978,646.

Cha Eun Woo has a participation index of 858,726, a media index of 1,374,392, a community index of 1,918,018, and a communication index of 1,827,509. Compared to his brand reputation index of 6.85 million in Feb. 2021, his index fell by 11.89.

(Photo : Cha Eun Woo Instagram)

SHINee Minho is the 3rd Most Popular Male Idol for March 2021

Coming in at third place is SHINee member Minho with a brand reputation index of 4,963,529.

Minho has a participation index of 772,481, a media index of 1,415,990, a community index of 1,518,002, and a communication index of 1,257,056. Compared to his brand reputation index of 1.54 million on Feb. 2021, his index rose by 221.41%.

(Photo : News1)

BTS Jungkook is the 4th Most Popular Male Idol for March 2021

Fourth place went to BTS member Jungkook with a brand reputation index of 4,963,529.

Jungkook has a participation index of 358,173, a media index of 1,531,497, a community index of 1,223,178, and a communication index of 1,257,056.

Compared to his brand reputation index of 4.99 million on Feb. 2021, his index fell by 5.40%.

(Photo : BTS Twitter)

BTS's V is the 5th Most Popular Male Idol for March 2021

BTS member V snags fifth place with a brand reputation index of 3,978,560.

V has a participation index of 464,429, a media index of 1,083,844, a community index of 1,288,478, and a communication index 1,141,809. Compared to his brand reputation index of 5.32 million in Feb. 2021, his index fell by 25.39%.

(Photo : BTS Twitter)

These are the Top 50 Most Popular Male Idols for March 2021

1. BTS's Jimin

2. ASTRO's Cha Eun Woo

3. SHINee's Minho

4. BTS's Jungkook

5. BTS's V

6. BTS's Suga

7. BIGBANG's G-Dragon

8. EXO's Chanyeol

9. BTS's Jin

10. BTS's RM

11. BTS's J-Hope

12. SHINee's Taemin

13. SEVENTEEN's Mingyu

14. SHINee's Onew

15. Super Junior's Heechul

16. EXO's Kai

17. EXO's Baekhyun

18. Super Junior's Kyuhyun

19. DRIPPIN's Cha Junho

20. NCT's Jaehyun

21. DRIPPIN's Hwang Yunseong

22. NCT's Doyoung

23. Super Junior's Eunhyuk

24. Ciipher's Hyunbin

25. DRIPPIN's Joo Changuk

26. MONSTA X's Kihyun

27. NCT's Jungwoo

28. ONF's Hyojin

29. Super Junior's Leeteuk

30. Ciipher Tan

31. THE BOYZ's Hyunjae

32. THE BOYZ's Juyeon

33. AB6IX's Park Woojin

34. NCT's Haechan

35. Ciipher's Keita

36. MONTA X's I.M

37. ONF's MK

38. ONF's E-Tion

39. AB6IX's Lee Daehwi

40. ONF's J-US

41. AB6IX's Kim Donghyun

42. TXT's Soobin

43. Shinhwa's Eric

44. TXT's Beomgyu

45. ONF's Wyatt

46. Ciipher's Tag

47. ONF's U

48. TREASURE's Jihoon

49. THE BOY's Sunwoo

50. Shinhwa's Junjin

Did your favorite male idol make this month's top 50? Tell us in the comments!

For more K-Pop news and updates, always keep your tabs open here on KpopStarz.

KpopStarz owns this article.

Written by Alexa Lewis