On Saturday, Mar. 27, the Korean Brand Research Institute dropped their brand reputation rankings for Korean singers for the month of March. Keep on reading to see if your favorite Korean singer made it to the list!

What are The Brand Reputation Rankings?

The brand reputation rankings are an index formed through data analysis. It helps uncover consumer's online habits and the impact of celebrities on brand consumption.

The Korean singer brand reputation rankings can show the positive and negative influence of a singer, the media, and the consumers' interest in them, and the singer's communication volume.

From Feb. 27 to Mar. 27, the Korean Brand Research Institute analyzed 121,949,584 pieces of big data concerning Korean artists and determined their participation index, media index, communication index, and community index.

Compared to the available big data back in Feb. 2021 of 12,342,179, the amount decreased by 1.19%

BTS, the Most Popular Artist for March

BTS (RM, Jin, Suga, J-Hope, Jimin, V, and Jungkook) took home first place once more with a brand reputation index of 12,580,406.

BTS has a participation index of 3,371,295, a media index of 3,071,253, a community index of 3,409,162, and a communication index of 2,728,685.

Compared to their brand reputation index of 13,215,433 million in Feb., their index fell by 4.81%.

(Photo : BTS Twitter)

Brave Girls are the Second Most Popular Singers for March

Second place went to Brave Girls (Minyoung, Yujeong, Eunji, and Yuna) with a brand reputation index of 11,020,770.

The group has a participation index of 6,616,964, a media index of 826,604, a community index of 1,895,693, and a communication index of 1,681,509.

This is the first time Brave Girls has been included in the Korean singers' brand reputation rankings.

(Photo : Brrave Girls Instagram)

Lim Young Woong is the Third Most Popular Singer for March

Lim Young Woong snagged third place with a brand reputation index of 10,238,854.

Lim Young Woong has a participation index of 4,600,365, a media index of 1,304,040, a community index of 2,789,688, and a communication index of 1,544,761.

Compared to his brand reputation index of 8,654,221 in Feb., his index fell by 18.31%.

(Photo : Lim Young Woong Instagram)

IU is the Fourth Most Popular Singer for March

Fourth place was awarded to IU with a brand reputation index of 8,460,932.

IU has a participation index of 2,890,834, a media index of 735,155, a community index of 2,731,077, and a communication index of 2,105,866.

Compared to her brand reputation index of 9,656,213 in Feb., her index fell by 12.38%.

(Photo : IU Instagram)

BLACKPINK's Rosé is the Fifth Most Popular Singer for March

Rosé was granted fifth place with a brand reputation index of 5,713,100.

Rosé has a participation index of 1,319,155, a media index of 855,108, a community index of 1,798,313, and a communication index of 1,740,523.

This is the first time Rosé has been included in the Korean singers' brand reputation rankings.

(Photo : Rosé Instagram)

These are the Top 50 Most Popular Korean Singers for the Month of March:

1. BTS

2. Brave Girls

3. Lim Young Woong

4. IU

5. BLACKPINK's Rosé

6. Young Tak

7. BLACKPINK

8. Lee Chan Won

9. (G)I-DLE

10. IZ*ONE

11. Oh My Girl

12. NCT

13. Kang Daniel

14. Kim Hee Jae

15. Lee Seung Gi

16. TWICE

17. Jung Dong Won

18. MAMAMOO's Hwasa

19. SEVENTEEN

20. Jang Min Ho

21. Song Ga In

22. Noel

23. EXO

24. Girls' Generation's Taeyeon

25. Sunmi

26. Chungha

27. HyunA

28. Red Velvet

29. Red Velvet's Joy

30. GFRIEND

31. Jessi

32. MAMAMOO

33. EXO's Baekhyn

34. Na Hoon Ah

35. Rain

36. Vibe

37. J.Y. Park

38. ITZY

39. Super Junior's Kyuhyun

40. Apink

41. Sung Si Kyung

42. 10CM

43. Apink's Eunji

44. Jukjae

45. Punch

46. Lim Chang Jun

47. Ben

48. Block B's Zico

49. Jannabi

50. Kim Junsu

Did your favorite artist make it to the top 50? Let us know in the comments!

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KpopStarz owns this article.

Written by Alexa Lewis