BTS Jimin, Kang Daniel, and More: Idol Brand Reputation Rankings for May Revealed

On Saturday, May 29, the Korean Brand Research institute dropped their individual idol brand reputation rankings.

Want to know who the most popular idols in South Korea are at the moment? Then keep on reading!

What are the Brand Reputation Rankings?

The brand reputation ranking is an index shaped through big data brand analysis. The index is used to recognize the consumers' online habits and determine what affects brand consumption.

The brand reputation rankings also figure out the positive and negative influence of an individual idol, how interested the media in the said idol, how interested the consumer is in the idol and the communication volume of the idol.

From Apr. 29 to May 29, The Korean Brand Research Institute analyzed 158,833,166 pieces of big data to determine an idol's participation index, media index, communication index, and community index.

Compared to the 285,034,563 pieces of big data in Apr. 2021, the number decreased by 46.03%.

BTS Jimin is the Most Popular Idol for May 2021

BTS member Jimin took the throne as the most popular idol in South Korea for May 2021 with a brand reputation index of 7,217,872.

Jimin has a participation index of 695,470, a media index of 1,921,259, a community index of 2,216,223, and a communication index of 2,384,919.

Jimin
(Photo : BTS Twitter)

Kang Daniel is the Second Most Popular Idol for May 2021

Coming in second place is former Wanna One member and soloist Kang Daniel, with a brand reputation index of 6,899,670.

Kang Daniel has a participation index of 1,286,327, a participation index of 1,344,409, a community index of 2,010,205, and a communication index of 2,258,630.

Kang Daniel
(Photo : Kang Daniel Instagram)

ASTRO's Cha Eun Woo is the Third Most Popular Idol for May 2021

ASTRO's Cha Eun Woo ranked at third place with a brand reputation index of 6,330,046.

Cha Eun Woo has a participation index of 84,861, a media index of 1,290,870, a community index of 2,116,290, and a communication index of 2,108,025.

Cha Eunwoo
(Photo : Cha Eun Woo Instagram)

BTS V is the Fourth Most Popular Idol For May 2021

V is the second BTS member to make an appearance in the top 5, ranking at number four with a brand reputation index of 5,107,579.

V has a participation index of 545,352, a media index of 1,157,382, a community index of 1,270,547, and a communication index of 1,800,665.

BTS V
(Photo : BTS Facebook)

BTS Jungkook is the Fifth Most Popular Idol for May 2021

The final BTS member to make the top 5 is Jungkook, with a brand reputation index of 4,585,186.

Jungkook has a participation index of 355,593, a media index of 1,157,382, a community index of 1,270,547, and a communication index of 1,800,665.

Jungkook
(Photo : BTS Facebook)

These are the TOP 50 Most Popular Idols for May 2021

1. BTS's Jimin

2. Kang Daniel

3. ASTRO's Cha Eun Woo

4. BTS's V

5. BTS's Jungkook

6. BTS's Jin

7. Brave Girls' Yujeong

8. BTS's Suga

9. Brave Girls' Yuna

10. Brave Girls' Eunji

11. BIGBANG's G-Dragon

12. BTS's J-Hope

13. Oh My Girl's Arin

14. Brave Girls' Minyoung

15. BLACKPINK's Jennie

16. HIGHLIGHT's Yoon Doojoon

17. BTS's RM

18. Oh My Girl's Jiho

19. ITZY's Yuna

20. aespa's Winter

21. aespa's Karina

22. Girls' Generation's Taeyeon

23. ITZY's Yeji

24. Girls' Generation's Yuri

25. NU'EST's JR

26. HIGHLIGHT's Yang Yoseob

27. ITZY's Ryujin

28. aespa's Giselle

29. ITZY's Lia

30. MAMAMOO's Hwasa

31. Kim Jaehwan

32. 2PM's Junho

33. Super Junior's Kim Heechul

34. HIGHLIGHT's Lee Gikwang

35. BLACKPINK's Rosé

36. aespa's Ningning

37. BLACKPINK's Jisoo

38. LOONA's Chuu

39. ITZY's Chaeryeong

40. GOT7's Jay B

41. TVXQ's Yunho

42. Ha Sungwoon

43. Girls' Generation's Sooyoung

44. Girls' Generation's Yoona

45. BLACKPINK's Lisa

46. CNBLUE's Jung Yonghwa

47. Apink's Son Naeun

48. Oh My Girl's YooA

49. NCT's Jaehyun

50. Oh My Girl's Seunghee

Did your favorite K-pop idol make the top 50? Tell us in the comments below!

For more K-Pop news and updates, always keep your tabs open here on KpopStarz.

KpopStarz owns this article.

Written by Alexa Lewis

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