This is How Much It Costs to Recruit BLACKPINK Lisa, Jennie for Endorsement Deals Alone
It costs this whopping amount to have BLACKPINK's Lisa or Jennie sign an endorsement contract and promote a brand!
Keep on reading to know more.
BLACKPINK Lisa and Jennie's Endorsement Fees Costs a Whopping Amount
BLACKPINK has taken over the world like a storm, and since then, has become one of the biggest and most in-demand girl groups of this generation.
Besides seeing success on each of their music releases, BLACKPINK is also snagging global endorsement deals left and right. And with their immense popularity around the world, it's not a surprise that their endorsement fees will be sky-high!
Lisa
In order to sign an endorsement deal with Lisa, who is BLACKPINK's Thai member, her fees vary from the type of event or promotions asked of her.
According to reports, having Lisa attend an event for two hours costs around $152,700 USD. For her to appear in a TV series, it would require at least $305,000 USD, while a movie appearance would also cost around $150,000 USD. However, when it comes to Lisa endorsing an entire brand, her fees go up to $611,000 USD.
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Lisa
Despite the high costs to recruit the Thai K-Pop idol, many brands aren't afraid to spend a whopping amount to get Lisa on board.
In fact, Lisa's appearance on the Chinese version of "Produce 101" called "You With You" as a mentor had earned her hundreds of thousands of dollars.
Jennie
When it comes to Jennie, she also earns a staggering amount from endorsement fees alone. Jennie's endorsement contracts are reportedly between the $500,000 USD to $800,000 USD range, according to ACE Bed Korea.
Despite Jennie's high endorsement fees, brands see a benefit in their sales when they have Jennie as their main advertising model for a product. ACE Bed Korea reportedly saw a significant increase in their profits after signing on Jennie.
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Jennie
When it comes to being a brand ambassador, Jennie earns at least $60,000 USD per year. Back in 2020, Youtube channel KOOKIELIT analyzed that the BLACKPINK member can earn up to $8 million USD per year for being an ambassador.
BLACKPINK Lisa and Jennie are the Richest Members of the Group
With both Lisa and Jennie's high fees, it's also not a surprise that they are both the two richest members of BLACKPINK.
Lisa was even included in the top 30 richest K-Pop idols back in 2021 with a fortune of around $15 million USD, along with Jennie whose fortune is around $10 million USD.
It is expected that Lisa and Jennie, along with Rosé and Jisoo's fortunes will grow this year, especially with the number of brands hoping to have them be endorsed by the girl group. More so as Jisoo is expected to make her solo debut soon.
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Written by Robyn Joan
