South Korean K-pop girl group TWICE has been announced as one of the headlining performers for the 2025 Victoria's Secret Fashion Show, joining an all-female lineup that includes Grammy Award-winner KAROL G, platinum-selling artist Madison Beer, and hip-hop legend Missy Elliott.
The announcement, made on October 8, has generated significant excitement among fans and marks a major cultural crossover between K-pop and high fashion.
The nine-member girl group expressed their gratitude for the opportunity in a joint statement from members Nayeon, Momo, Tzuyu, and Jihyo, saying they are "so thankful to Victoria's Secret for including us in this unforgettable event ahead of our 2026 world tour across North America, Europe, and the UK." The group added that they "can't wait to keep connecting with ONCE all over the world," referring to their dedicated fanbase.
Victoria's Secret officially announced the performers through social media, teasing "TWICE performing on the runway? We've never been more ready," which instantly sent fans into a frenzy. The announcement comes during a milestone period for TWICE, as they celebrate their 10th anniversary with the release of their special album Ten: The Story Goes On, which dropped on October 10, 2025.
The 2025 Victoria's Secret Fashion Show will stream live on October 15 at 7 p.m. ET from New York City. Viewers can access the show through multiple platforms, including Prime Video and Amazon Live for U.S. audiences, as well as Victoria's Secret's official YouTube, Instagram, and TikTok channels globally. A Pink Carpet pre-show will begin at 6:30 p.m. ET, exclusively available on Prime Video and Amazon Live.
The fashion show marks the return of several iconic Victoria's Secret Angels to the runway, including Adriana Lima, Lily Aldridge, and Candice Swanepoel, alongside new faces such as Alex Consani, Anok Yai, and Yumi Nu. This year's event continues the brand's commitment to featuring an all-female musical lineup, following 2024's successful return after a six-year hiatus that featured Cher, Lisa from BLACKPINK, and Tyla.
TWICE's participation comes at the height of their global success, fresh off their sold-out concert at the Philippine Arena on October 4, where Filipino fans created a "glowing sea of Candy Bong lightsticks" during their "This is For" world tour. The group is set to continue their tour with performances in Singapore on October 11 and 12 before taking the Victoria's Secret runway stage.