TWICE, the popular South Korean girl group, has confirmed that they will proceed with their upcoming concert in Hong Kong despite concerns following a recent fire disaster.
The group announced that a portion of the revenue generated from the event will be donated to support the victims affected by the fire.
The concert, scheduled for later this month, had faced uncertainty as fans and local communities expressed worries about safety and sensitivity given the recent tragedy. TWICE and their management company, JYP Entertainment, addressed these concerns by pledging to use part of the ticket sales to provide aid for those impacted by the incident.
Local authorities reported a severe fire earlier this month that caused significant damage in a residential area and left many families displaced, according to the South China Morning Post. Relief efforts have been ongoing, with various organizations stepping in to assist the affected communities.
TWICE's decision to continue with the concert while contributing to relief aligns with their history of engaging in charitable activities during crises. The group has been known for using its influence and platform to support social causes and humanitarian efforts in the past, tenasia reported.
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Ticket sales for the Hong Kong show remain strong, with many fans applauding the group's commitment to both their engagement with fans and their willingness to help those in need. The portion of proceeds designated for charity is expected to provide critical support, such as shelter, food, and medical supplies, for the fire victims.
JYP Entertainment also released a statement expressing gratitude for the ongoing support from fans and emphasizing that safety measures will be strictly enforced throughout the concert to ensure an enjoyable and secure experience. The statement confirmed that all necessary precautions are being taken to comply with local regulations and protect attendees.
The Hong Kong concert is part of TWICE's wider tour schedule across Asia, which continues to draw large audiences and significant media attention. Industry analysts note that the group's responsiveness to current events and willingness to give back helps strengthen their fan base and public image across different markets.
As the event approaches, further updates about the charity contributions and specific relief initiatives supported by TWICE and their team are expected to be shared. Fans and observers alike are watching closely, seeing the concert as an example of how entertainment events can also contribute positively to communities facing hardship, as per KpopMap.
