Prudential Corporation Asia, one of the largest life insurers in the region, collaborates with Korean supergroup SuperM to launch "We DO Well Together" - a new health and wellness campaign across Asia.

Encouraging people in the entire continent "to stay well and healthy, and have fun doing it," Prudential Corporation Asia said in a statement. The insurance leader enthusiastically announced this new partnership with a group that shares the same goal. The insurance group comments that the South Korean supergroup has a "positive and energetic approach to music and performance" that embodies the company's spirit, together celebrating the "drive and optimism in today's generation."

"Prudential and SuperM share a common goal. We want to promote the importance of staying fit and healthy, especially during these times," said Nic Nicandrou, Chief Executive of Prudential Corporation Asia. "Together, we want to motivate people to attain wellness in a positive, proactive and fun way."

As one of the region's biggest insurers - focused on its purpose of helping people "get the most out of life" - Prudential has worked to help millions of clients in Asia protect their health and grow their wealth so they could make more out of life by achieving their respective goals.

"Prudential goes beyond the provision of protection to offer holistic health and wellness services, helping people prevent and postpone the onset of diseases," Nicandrou added. He also explains that one of the ways Prudential achieves this is through its all-in-one health app, Pulse, plus a comprehensive range of "best-in-class solutions and services" that help improve the health of its customers.

In relation to their SuperM partnership, the Prudential Corporation Asia exec said that "this latest campaign focused on health and wellness reflects our continued commitment to putting our customers at the heart of our business."

"As the world experiences challenging times due to the pandemic, it is our ambition to spread positive energy and help as many people as possible to achieve not just good physical health, but mental wellbeing as well," SuperM said in a statement. The SM Entertainment supergroup - composed of Shinee's Taemin, EXO's Kai and Baekhyun, NCT127's Mark and Taeyong, and WayV's Lucas - committed that they share a "common mission with Prudential" in helping people improve their health and wellness, and to drive optimism in both good and bad times.

"Through 'We DO Well Together', we call on everybody to put in the same energy and spirit as 'We DO' to achieve our life goals together," SuperM added.

RELATED ARTICLE: SuperM to Attend The World Health Organization's "World Mental Health Day" Online Event

Watch the launch of the Prudential Corporation Asia and SuperM in the video below: