Gaon Chart Unveils IU's Estimated Sales in the First Half of 2021

Gaon Chart has revealed the estimated sales of IU in the first half of 2021, which the "Nation's Sweetheart" gained through her new releases, including her "LILAC" album and hit song "Celebrity."

On July 13, Gaon Chart mentioned the performance of IU's old and new songs on the digital chart for the first half of this year. They also disclosed the approximate sales of "Celebrity" and overall.

(Photo : IU Instagram)

Gaon Chart Discloses IU's Estimated Sales in the First Half of 2021

Between January and June, IU made two comebacks. On Jan. 27, the female K-pop soloist released her new single, entitled "Celebrity."

"Celebrity" serves as a pre-release song for her fifth full-length album, "LILAC." This electronic pop song contains lyrics that were written by IU herself.

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On March 25, IU returned with her "LILAC" album, which features two title tracks: "LILAC" and "Coin," and eight more songs including "Celebrity."

IU Celebrity
(Photo : IU Instagram)

Apart from IU's "Celebrity," all songs from her "LILAC" album entered various Korean music charts, including the Gaon Chart.

In particular, IU's "Celebrity" ranked first on the Gaon Digital Chart for the first half of 2021. It accumulated a total of 612,091,106 index points.

In addition to "Celebrity," two more of IU's songs ranked inside the Top 10. "LILAC" claimed the No. 4 spot with 407,573,975 index points, while "Hold My Hand" came in tenth place with 310,572,447 index points.

(Photo : IU Instagram)

IU's distributor, Kakao Entertainment, ranked first in the share market based on the music sales of IU's new releases in the first half of 2021. It accounted for 42.2% of the total, surpassing Genie Music and Stone Entertainment (15.2%) and YG Plus (9.4%).

READ MORE: IU's 'Epilogue,' SHINee's 'Kiss Kiss': Lyricist Selects K-pop Songs with Best Lyrics for First Half of 2021

As mentioned above, IU's "Celebrity" garnered 612,091,106 digital points from January to June 2021. The Gaon Chart examined the song's streams and downloads to determine its index.

According to traders of Kakao Entertainment, the estimated sales for IU's "Celebrity" alone in the first half of 2021 are 612,091,106 won (sales of the Top 5 domestic music sites, excluding overseas sales).

(Photo : IU Instagram)

Over the past six months, IU landed 18 songs on the Gaon Chart and recorded overall index points of 3,560,345,571. Because of these, IU gained estimated sales of 35 billion won in the first half of 2021.

An official from Gaon Chart explained that each distribution company has different rates for contracting with service providers such as MelOn, Bugs, Genie, and FLO, so the sales figure is not an exact amount, but it can be viewed as a fair approximation."

IU's "Celebrity," "LILAC," & More Rank High on Gaon's Streaming and Download Charts for the First Half of 2021

Apart from topping the Gaon Digital Chart, IU's "Celebrity" also took first place on the Gaon Streaming Chart, meaning it is the most-streamed song in the first half of 2021.

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IU Celebrity
(Photo : IU Facebook)

Meanwhile, "LILAC" ranked fifth, and "Hold My Hand" claimed the No. 11 spot. At No. 12 is IU's "Eight" (Prod. & Feat. SUGA of BTS), while "Blueming" sits at No. 15.

On the Gaon Download Chart, IU's "Celebrity" and "LILAC" secured the Nos. 4 and 9, respectively. "Coin" grabbed the No. 17 spot, while "Hold My Hand" took the No. 23 spot.

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Written by Mhaliya Scott

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